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Sophia Nadur | Elance
 
176985602337900
Last Sign-in: Jun 2, 2015

Sophia Nadur

Innovation and NPD consultancy
   United Kingdom
  |   London, England
  |  12:04 pm Local Time

Overview

Minimum Hourly Rate $137

London/Shanghai based consulting company that works with folks around the world to improve existing consumer goods and/or develop new "better for you" products. www.id2l.com

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Portfolio

Developed, designed and launched the brand from scratch into the UK market. Currently...

Skills (10)

Tested
Entrepreneurship
Cross-functional Team Leadership
Brand Development
Product Innovation
Start-ups
Strategy
Strategic Planning
Intellectual Property
Consumer Insight
Consulting

Service Description

Confidential consultancy assignments for companies that need support for their NPD or brand portfolio renovation plans in order to better capture evolving consumer desires and/or deal effectively with regulatory issues.

Services and expertise include (i) designing / delivering innovation for new or established brands based on relevant consumer insights, (ii) supporting "white space" NPD using entrepreneurial and "outside the box" thinking, (iii) sharing multi-category FMCG expertise earned at Mars, Kraft, Coca-Cola, Unilever, (iv) deploying business experience gained in Europe, China, US, LatAm, and the Caribbean, and (v) applying trademarks, contractual & regulatory legal knowledge in arriving at practical solutions. See www.id2l.com for more info.

Currently working with a global personal care company on product innovation and digital & social media strategies and a Chinese based global beverage company on a developing a new organic tea brand.

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Employment

Nicoventures Ltd
Global Head of Brands
2012 - 2014
Gained deep consumer insights into the challenges and opportunities facing folks who want to quit smoking (insights that have been deployed in my "better for you" beverage development that is...
Wragge Lawrence Graham & Co
Lawyer
2009 - 2012
Gained excellent contentious and non-contentious legal experience in Intellectual Property, Contracts, Employment & Pensions, and other commercial matters e.g. part of the Hasbro trial team on a...
Oxford Strategic Marketing
Marketing/Innovation Consultant
2008 - 2009
Delivered portfolio analyses and pruning tasks, innovation (ideation and analysis) work, and marketing mix optimization for blue-chip/private organizations as well as incubator businesses. [I did...
Mars
Marketing Director
2001 - 2005
Truly great business ethos and the Five Principles (quality, responsibility, mutuality, efficiency, freedom) have been applied in subsequent roles! Key deliverables included: (i) Exceeded sales &...

Education

Various
PG Diploma and Certificates
-
IMD Business School
Business and Leadership certificate (Mars Inc.)
-
McGill University
BSc
-
University of Warwick - Warwick Business School
MBA
-
University of London
LLB (Hons)
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

startup
entrepreneur
innovation
npd
food
drink
beverage
FMCG
CPG
global
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Identity
Username
SNadur
Type
Individual
Member Since
April 2015
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Sophia Nadur | Elance

Sophia Nadur