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Jennifer Saunders | Elance
 
176985602337900
Last Sign-in: Feb 10, 2014

Jennifer Saunders

Seasoned B2B consultant
   United States
  |   Sterling, VA
  |  3:31 pm Local Time

Overview

Whether you're a start-up with lots of vision but no marketing team, or a fast-moving organization looking to add marketing muscle without the overhead, I can get you where you need to be, providing marketing expertise that focuses on helping you meet your business objectives.

Services include brand messaging and positioning to articulate why your company is truly different (why should your audience care?), content development (websites,collateral, blogs, white papers, case studies, etc.) lead generation campaigns including email and direct...

Read More »
Jul 28, 2010|Web Content|$75|Working
Feb 10, 2009|Email Marketing|$1,350|Completed
|
4.8
Feb 2, 2009|Email Marketing|$950|Completed
|
4.0
Jun 26, 2008|Marketing & Sales Consulting|$250|Completed
|
5.0

View All »

Portfolio

Developed for the National Community Pharmacy Association show and targeted to health...
This piece is a good example of how product messaging changes for the audience....
Each ad appeared in the show guide on subsequent days, and introduced Mirixa's clinical...
Vovici was the result of a merger between two well known online survey companies,...
If you go to www.vovici.com, click on the video at the top. I produced this video with...
Goal of this highly targeted Direct Mail campaign was to get in front of the decision...
Vovici was the result of a merger between two well known online survey companies,...
If you go to www.vovici.com, click on the video at the top. I produced this video with...
Goal of this highly targeted Direct Mail campaign was to get in front of the decision...
The objective in rebranding Apex was to take a seemingly vanilla tech company to an...
Audience was utilities and telecommunications companies.
I launched a newsletter to contact center execs for the purpose of lead generation for...
The objective in rebranding Apex was to take a seemingly vanilla tech company to an...
Audience was utilities and telecommunications companies.
I launched a newsletter to contact center execs for the purpose of lead generation for...
My team promoted 15 live events in major cities to drive leads and showcase Huthwaite's...
Part of a series of letters micro-targeted to VP Sales and Training in large companies....
Another letter in this series, showcasing another aspect of our IP.
I wrote this article for an opt-in newsletter to marketing managers. We had over 5000...
This installment was written by me for monthly newsletter. I was the editor and in...
I edited this newsletter, which was launched on a $5000 budget. In 3 years the SPIN had...
I took this revenue loser to a profitable, 50 seminar program with 3 different classes....
I wrote the copy for this campaign including the eInstruction web site, landing page,...

Skills (7)

Tested
Advertising
Computer Skills
Public Relations
direct marketing
Microsoft Excel
marketing and creative strategy
Microsoft Word

Service Description

I'm a twenty-year marketing veteran who has consistently delivered solid bottom-line results for start-ups and fast-growing B2B and B2C businesses.

Industries include:
Associations
Consumer information Web sites
Creative services: photographers, ad agencies
Business process outsourcing (BPO)
Technology/Information/Software
Customer experience
Government Contractors
Healthcare, & Wellness
Personal Branding (celebs, SMEs)
Professional services: coaches, consultants, engineers
Sales training
Training and seminar companies


permission-based lead generation campaigns, email marketing, content development, branding, awareness, identity, messaging and positioning, marketing/sales integration, marketing collateral, web sites built, start to finish.

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Employment

Soapbox Marketing
Principal
2008 - Present
I help companies and entrepreneurs exceed revenue goals through strategic marketing planning and focused execution. If you're not sure of the direction you need to take, I can help. I work with...
Mirixa
Consultant
2007 - 2007
Led online healthcare technology start-up through launch of new interactive division. Hired and trained marketing team. Managed $5MM marketing budget. • Established brand identity,...
Vovici
Consultant
2007 - 2007
Led marketing charge for launch of newly merged company in online survey solutions and emerging Enterprise Feedback Management space. Hired marketing team, managed $8MM budget; in three months:...
Apex CoVantage
Director of Marketing
2006 - 2007
• Directed corporate and divisional marketing activities for $180MM US-based Knowledge Process Outsourcing (KPO) company including: • Instituted strategic marketing focus on results-oriented...
Huthwaite
VP Marketing
2001 - 2005
Built marketing department from the ground up for leading sales performance training company, subsidiary of $950 million TF Informa Group. Tightly managed $3MM budget • Institutionalized...
Engenia Software
Consultant
2000 - 2001
Directed all marketing activities in turnaround environment for B2B software company. • Spearheaded rollout of new branding and corporate identity. • Drove marketing communications...
Best Software
Director, Direct Marketing
1996 - 2000
Led all direct marketing activities for pre/post IPO B2B software company. Implemented proven direct marketing strategies and new techniques for successful lead generation. • Instituted new...

Education

State University of New York
Bachelor of Arts, Communications
1980 - 1984

Keywords

copywriter
marketing strategy
messaging
branding
web development
marketing research
marketing plans
content strategy
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
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0
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Total
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Identity
Username
soapboxmarketing
Type
Individual
Member Since
March 2008
Elance URL
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Jennifer Saunders | Elance

Jennifer Saunders