Creative and accomplished digital marketing and social media servant-leader capable of creating and implementing successful social media programs; design campaigns that drive brand awareness, revenue and influence through intelligent use of tools, technologies, data, analytics and agile strategy. Direct responsibility for project planning, strategy, execution, and channel management. Client-focused attitude and data-backed approach that amplifies campaigns and exceeds business goals; a thought-leader who is meticulous, highly organized, and...
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Check out my website socialoctave.com. I aim to empower businesses to engage their audiences in relevant & immersive experiences and building meaningful relationships that drive measurable growth. To do this I leverage hyper-targeted engagement, content marketing, social intelligence and monitoring, data analytics, and paid and unpaid global distribution channels to optimize your brand’s digital campaign.
Aspects of my approach:
Hyper-Targeted Engagement: We’ll introduce you to all of your target markets! After identifying micro-segments, we will monitor, test, and report their engagement levels. We’ll use this information to continuously refine your monthly content calendar strategy and supercharge engagement levels by supplementing posts with sponsored stories.
Content Marketing: Not all content is created equal! Today, brands need to craft authentic social content that reflects their unique voice and is tailored to their target audiences. We will help you generate compelling, sharable content designed to increase engagement. When strategically placed with earned media, quality content enhances the effectiveness and expands the reach of your message.
Hashtag Science: Fool me once, shame on you; fool me twice, shame on me! We use analytics to track content performance over time and discover what inspires your customers. Real time insight into what’s being said about your brand enables us to create and deploy content quickly in conversation with influential trends...
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