Effective written communication is the silver bullet in today's marketplace. Websites, blogs, e-books, and all online publications are the vehicles used in our current economic environment. Capturing the attention of the customer or viewer must be instantaneous. Their attention can be lost in a matter of seconds.
What is the key component? The conceptual image is what captures the eye of the reader: word crafting, which produces an immediate connection with the audience.
Here are a few examples:
Website Marketing: "It's time to make an impact on your future!"
E-book: "It was a Monday. My husband left early on a road trip and would not be back until Wednesday. My eight-year-old son was on his way out the door to school, and Tuesday was my next workday at the bookstore. I could do it!"
Blog or article: "There are many fascinating phenomena, but the marvel of the mind, in my opinion, is one of the most intriguing."
Manuscript: "While lying on the soft ground, atop a bed of crisp, dried leaves, underneath the branches of a majestic live oak tree, laced with Spanish moss, I listened to the passers by, not far away, laughing and chatting as they strolled along the path leading to the sand and dunes along the ocean's edge. I felt like a spirit hovering just out of reach, unseen and unheard."
The immediate connection is the result of a comprehensive understanding of the audience and product, followed by creating an effective communication that will produce the...
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