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Steven C. | Elance
Last Sign-in: Jul 26, 2016

Steven C.

Digital and direct marketing communications
   United Kingdom
  |   Ely, Cambs
  |  4:18 am Local Time


Minimum Hourly Rate $22

Steve Calder is an award-winning copywriter, journalist and editor with particular expertise in business-to-business content, marketing and communications .

During a varied and successful career, he has undertaken projects for companies and organisations ranging from start-ups and SMEs to multinational corporations operating across an array of industry sectors - including banking, engineering, financial and professional services, property, technology, transportation, travel and leisure.

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Blog post for a content marketing agency.
One in a series of blog posts for a Cambridge based marketing & communications agency
Softback book commissioned by an EU funded business support service based in Cornwall, UK
Blog post for a content marketing agency, explaining why social media is NOT a panacea...
Blog post for a new media agency.
Localisation and editing of the original Dutch text.
Brochure to support the launch of a new tech startup.
Case study for a Cambridge based strategic marketing consultancy.
Mailer promoting a time limited grant offer.
Press feature commissioned by a UK Government backed business support agency.
Press feature commissioned by a Cambridge based marketing consultancy.
Press feature commissioned by a Cambridge based management consultancy specialised in...
Press feature commissioned by a management consultancy specialised in high value...
Media release targeting local newspapers and magazines.
Media release targeting IT sector.
Press release promoting new-start fishing tackle retail franchise.
Release targeting angling press.
Media release targeting prospective franchisees.
Report commissioned by EU backed small business support service.
White paper commissioned by Cambridge based economic development agency.
Short report commissioned by a Cornwall-based small business support service.
As the full time editor of the Holiday Property Bond's investor magazine, I wrote many...

Skills (3)

UK English Basic Skills Test
My Score
Public Relations
Public Relations Skill Test
My Score
Business Writing
Business Writing Skills Test (UK Version)
My Score

Service Description

Whether he's writing for print or online, for IT or FMCG, Steve combines the lightest editorial touch with forensic attention to detail - delivering press ads, PR features, direct marketing materials and web content that accurately reflects (and quickly achieves) your awareness, engagement and sales goals.

With over two decades of marketing experience developed across a range of sectors, including banking and insurance, transport and logistics, computer software and mobile telecoms, he has helped literally hundreds of firms - from small 'niche' companies to large trans-nationals - to refine their positioning, sharpen their message, build their reputation, and exploit new and lucrative business development opportunities.

US, UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.

In particular, Steve's core competencies include:

* Marketing campaign planning and management
* Copywriting, feature writing and editing
* SEO (Search Engine Optimisation)
* Website design, direction and development
* Pay per click advertising
* Email marketing
* Radio, TV and press advertising
* Social media content and management
* Staff and customer magazine production
* Tactical PR / media...

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Self employed
Copywriter, journalist and web editor
2009 - Present
Since returning to his freelance roots, Steve has helped a succession of local, national and international companies - including Reed Elsevier, SMS Technologies, Marchant Manufacturing, Biocair,...
Holiday Property Bond
Copywriter, magazine editor and online marketing manager
2005 - 2009
Responsible for the marketing of a regulated investment bond to high net worth professionals in the UK and overseas, Steve enjoyed a broad remit drawing on media techniques old and new - from...
Copy chief, account director
1997 - 2005
During his tenure with direct marketing agency YTKO, Steve's managerial and consultancy roles included: Director of editorial services with overall responsibility for copy and content (with agency...


Brighton University
Business Studies
1985 - 1987
Overview  |  Job History  |  Portfolio  |  Resume/C.V.


direct marketing copywriter
online copywriter
web writer
newsletter writer
customer magazine editor
content strategist
social media manager
marketing communications consultant
content marketing specialist
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Per Client
Member Since
April 2007
Elance URL
Steven C. | Elance

Steven C.