Steve Calder is an award-winning copywriter, author, web editor and marketing communications all-rounder with particular expertise in customer magazine development, online lead generation and PR.
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During a varied and successful career, he has undertaken projects for companies and organisations ranging from start-ups and SMEs to multinational corporations operating across an array of industry sectors - including banking, engineering, financial and professional services, property, technology, transportation, travel and leisure.
Whether he's writing for print or online, for IT or FMCG, Steve combines the lightest editorial touch with forensic attention to detail - delivering press ads, PR features, direct marketing materials and digital content to accurately reflect (and quickly achieve) your communications goals.
With almost two decades of tactical marketing experience developed across a range of sectors, including banking and insurance, transport and logistics, computer software and mobile telecoms, he has helped literally hundreds of firms - from small 'niche' companies to large trans-nationals - to refine their positioning, sharpen their message, build their reputation, and exploit new and lucrative business development opportunities.
US, UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.
In particular, Steve's core competencies include:
* Marketing campaign planning and management
* Copywriting, feature writing and editing
* SEO (Search Engine Optimisation)
* Website design, direction and development
* Pay per click advertising
* Email marketing
* Radio, TV and press advertising
* Social networking
* Staff and customer magazine production
* Direct mail
* Tactical PR / media relations
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Copywriter, journalist and web editor
2009 - Present
Since returning to his freelance roots, Steve has helped a succession of local, national and international companies - including Reed Elsevier, SMS Technologies, Marchant Manufacturing, Biocair,...