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Steven C. | Elance
 
176985602337900
Last Sign-in: Feb 24, 2015

Steven C.

Digital and direct marketing communications
   United Kingdom
  |   Ely, Cambs
  |  12:33 pm Local Time

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Overview

Minimum Hourly Rate $35

Steve Calder is an award-winning copywriter, author, web editor and marketing communications all-rounder with particular expertise in customer magazine development, online lead generation and PR.

During a varied and successful career, he has undertaken projects for companies and organisations ranging from start-ups and SMEs to multinational corporations operating across an array of industry sectors - including banking, engineering, financial and professional services, property, technology, transportation, travel and leisure.

For the...

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Portfolio

Skills (3)

Tested
English
UK English Basic Skills Test
My Score
avg
Public Relations
Public Relations Skill Test
My Score
avg
Business Writing
Business Writing Skills Test (UK Version)
My Score
avg

Service Description

Whether he's writing for print or online, for IT or FMCG, Steve combines the lightest editorial touch with forensic attention to detail - delivering press ads, PR features, direct marketing materials and digital content to accurately reflect (and quickly achieve) your communications goals.

With almost two decades of tactical marketing experience developed across a range of sectors, including banking and insurance, transport and logistics, computer software and mobile telecoms, he has helped literally hundreds of firms - from small 'niche' companies to large trans-nationals - to refine their positioning, sharpen their message, build their reputation, and exploit new and lucrative business development opportunities.

US, UK and Netherlands-based agencies, companies and not-for-profit organisations alike turn to Steve for lively and engaging copy that achieves measurable commercial goals: ramping awareness, generating new leads, driving web traffic, educating and informing stakeholders, building brand loyalty and converting new enquirers into profitable repeat buyers.

In particular, Steve's core competencies include:

* Marketing campaign planning and management
* Copywriting, feature writing and editing
* SEO (Search Engine Optimisation)
* Website design, direction and development
* Pay per click advertising
* Email marketing
* Radio, TV and press advertising
* Social networking
* Staff and customer magazine production
* Direct mail
* Tactical PR / media relations
*...

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Employment

Self employed
Copywriter, journalist and web editor
2009 - Present
Since returning to his freelance roots, Steve has helped a succession of local, national and international companies - including Reed Elsevier, SMS Technologies, Marchant Manufacturing, Biocair,...
Holiday Property Bond
Copywriter, magazine editor and online marketing manager
2005 - 2009
Responsible for the marketing of a regulated investment bond to high net worth professionals in the UK and overseas, Steve enjoyed a broad remit drawing on media techniques old and new - from...
YTKO
Copy chief, account director
1997 - 2005
During his tenure with direct marketing agency YTKO, Steve's managerial and consultancy roles included: Director of editorial services with overall responsibility for copy and content (with agency...

Education

Brighton University
Business Studies
1985 - 1987

Keywords

direct marketing copywriter
online copywriter
web writer
newsletter writer
customer magazine editor
My Snapshot
Writing & Translation
2
Elance Level
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Identity
Username
stevecalderuk
Type
Individual
Member Since
April 2007
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Steven C. | Elance

Steven C.