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Lira P. | Elance
 
176985602337900
Last Sign-in: May 25, 2015

Lira P.

Experienced strategic planner and marketer
   India
  |   New Delhi, Delhi

Overview

Multiple country and multiple category expertise in all areas related to marketing, strategy and communication - online and offline. Experience in different companies - technology, FMCG, food etc. Experienced in different countries. Experienced marketing head, strategic planner, blue sky researcher, market researcher, digital marketing expert

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Skills (7)

Tested
strategy
market analysis
Writing presentations and case studies

Service Description

Run my own consulting and digital marketing company: market optimisation, feasibility studies, business plans as well as social media strategy and execution.

Headed the outsourced enterprise marketing process of British Telecom - know marketing processes and deliveries done remotely. Created guides for different marketing processes

Headed strategic planning for a medium size advertising agency, headed blue sky research division of FCB India,

Headed marketing in MasterCard In South Asia and launched Maestro brand in India - a multimedia integrated campaign




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Employment

Web of Comms
Director: Business Head
2011 - Present
Tech Mahindra
Associate Director
2008 - 2010
Head of marketing outsourcing for enterprise marketing for British Telecom; Head: Digital and Social media
Leo Burnett
Business head
2007 - 2008
REdiffusion DY&R
AVP Strategic Planning and Business head
2006 - 2007
Quantum Market Research
Consultant
2005 - 2005
MasterCard
Marketing Head- South Asia
2003 - 2005
Overview  |  Job History  |  Resume/C.V.

Keywords

Marketing strategy
Competitor analysis
Feasibility plans
Business plan
Digital strategy
My Snapshot
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Elance Level
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  • 12 months
  • Lifetime
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Identity
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Strategylp
Type
Individual
Member Since
August 2012
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Lira P. | Elance

Lira P.