I have over 8 years of PPC experience and currently employed at a PPC specialist agency in the Greater London area. I manage global PPC campaigns. I am freelancing for additional income.
I do not use the Google Keyword Planner to generate keywords for your campaign as they can be quite rubbish. I will look at your business and create a structure that makes sense to what you are trying to achieve. I do not use any black hat tactics to get you traffic or leads, the traffic and/leads you get will be from your PPC campaigns.