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Susan Abbott Gidel | Elance
 
176985602337900
Last Sign-in: Dec 12, 2014

Susan Abbott Gidel

Copywriter who "gets" it.
   United States
  |   Chicago, IL

Overview

Minimum Hourly Rate $77

Copywriter with journalism degree and marketing chops who knows how to spell and uses the AP Stylebook. Authored a book, so know the pain of deadlines and publisher expectations. I believe that content is king in any format.

A bonus is that I also ran a marketing department for 11 years, and thrive on finding innovative solutions to challenges of any size.

My specialty is in financial services, and I am particularly well-versed in commodity and option markets and trading.

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Portfolio

Worked with client to bring new brand voice to its public positioning and capabilities...
One of six individual sell sheets to accompany new corporate capabilities brochure....
Researched topic, came to conclusions and summarized findings succinctly.

Skills (10)

Tested
Astrology

Employment

SusanGSays LLC
Owner
2012 - Present
Helping businesses say the right thing to the right people in the right place at the right time. Copywriting, marketing strategy, marketing consulting, marketing timing and branding with...
Susan Gidel Consulting
Owner
2012 - 2012
Branding, Strategy and Execution. Specialties include content development as well as astrological analysis and timing.
MF Global
Vice President, Retail Marketing
2011 - 2011
Responsible for retail marketing in North America as well as online trading marketing globally. Let go on November 11 due to MF Global's bankruptcy on October 31.
Lind-Waldock
Marketing Director
2000 - 2011
Responsible for brand, Web site, advertising (creative and in-house media buying), social networks, email marketing, events, public relations.
Chicago Board Options Exchange
Marketing Writer
1987 - 1989
Worked in both PR and Marketing areas as a copywriter.
Futures Magazine
Senior Editor
1978 - 1987
Wrote articles about commodity markets, technical analysis and profiled many futures industry leaders and traders.

Education

University of Illinois at Urbana-Champaign
B.S.
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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Identity
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SusanGSays
Type
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Member Since
July 2013
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Susan Abbott Gidel | Elance

Susan Abbott Gidel