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Susan Winchester | Elance
 
176985602337900
Last Sign-in: Apr 21, 2015

Susan Winchester

Freelance Marketing Professional
   United Kingdom
  |   London, England

Overview

I am a freelance marketing professional with over 10 years’ experience delivering B2B and B2C campaigns and activities for a number of well-known brands – Barclays Capital, L’Oréal, Visa, HSBC Private Bank, UK Trade & Investment and most recently PA Consulting. As well as developing and implementing strategic marketing solutions on time and within budget, ensuring overarching business objectives remain a core focus, I am equally capable of applying these techniques to deliver smaller-scale projects. In addition to this, I have also been...

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Portfolio

I worked with a number of different stakeholders to deliver this report. The project...
Reviewed research paper and suggested improvement prior to launch. Mapped out activity...
This campaign was managed by a member of my team. As such, I was responsible for...
Once the campaign launched, I looked for opportunities to reinforce messages in the...

Skills (10)

Tested

Employment

PA Consulting
Strategic Marketing Manager (Maternity Cover)
2014 - 2015
Recruited to cover a nine-month marketing maternity contract for the firm’s financial services and public sector markets (economic development, education, health and local government, justice and...
National Fraud Authority
Freelance Marketing Manager
2013 - 2014
At the NFA, I worked on a £4 million private/public sector advertising and PR campaign designed to encourage specific consumer segments and SME businesses to adopt safer measures while using the...
Foreign & Commonwealth Office
Marketing & Business Development Manager
2013 - 2013
Invited to join an FCO-initiated multi-disciplinary taskforce to lead on the identification of new market opportunities and development of commercial plans targeting foreign governments, which...
UK Trade & Investment
Marketing Lead for Financial Services Sector
2009 - 2012
Liaising and advising internal/external policy and financial services practitioners and specialists to determine business and marketing plans at strategic and operational levels. Responsible for...
UK Trade & Investment (New York)
Interim Marketing Director
2011 - 2011
Seconded to the British Consulate in New York to run the US Marketing Hub for a three month period; direct interaction with British Embassy and FCO officials. In addition to managing the US team...
HSBC Private Bank
Strategic Marketing Manager
2008 - 2009
Key areas of responsibility included business planning; PR; internal and external comms; Corporate Responsibility and TCF (Treating Customers Fairly) schemes and special projects, such as a...
Visa (CEMEA Region)
Marketing Manager
2006 - 2008
My role involved reporting on business performance across key markets, viewing revenue against marketing spend and analysing target objectives to actuals. I also liaised with agencies to produce...
Openwork
Marketing Executive
2004 - 2005
My role required me to monitor all macro-economic data and communicate this information around the practice.
Degree Study at Kingston University
Undergraduate
1999 - 2004
Business Degree
L'Oreal
Graduate Placement
2002 - 2002
During my time with the company, I worked for two divisions: Redken and L’Oréal Paris brands.
Barclays Capital
PR/Marketing Assistant
1998 - 1999
My responsibilities included dealing with the media, answering press queries, issuing press releases and drafting and posting announcements on the corporate intranet/internet.

Education

Kingston University
Business Degree
1999 - 2004
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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SusanWinchester001
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Susan Winchester | Elance

Susan Winchester