The cold, hard truth is that an effective marketing strategy is what will make your business successful.
It doesn't matter how clever your widget is.....
....or how excellent your customer service is....
...or even how life-changing your idea is.
You have to tell potential customers you exist if you want them to buy from you. You might choose internet marketing, direct marketing, advertising or public relations; or all of them if you're serious. But you need to get your message across.
I'll assume you've done your homework. You have a product. You know there are people who need your product. Maybe you even have a 'unique selling point'.
I reckon you know this already. You know you need to update that brochure, start that blog or send those sales letters. Trouble is you're already maxed out. You are busy. Your staff are busy. No-one has the time.
That's where I come in. As a freelance writer my job is to understand your customer and why they need your product or service. I then write the words that tell them why your product will deliver. I don't sell snake oil (and if that's what you do then I can't help you). I don't tell lies. I am simply the messenger. A good one.
So, I can take the load off your back.
Finally you can get those tasks off your to do list and implement that marketing strategy you've been discussing.
In a world where the marketing of a product is more likely to guarantee its success than how well it performs, Iím on...
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