Google Adwords and Google Analytics Certified Professional with more than three years of experience in digital marketing i.e. setting up and managing PPC campaigns efficiently using various ad management tools like Google Adwords, Adcenter etc. I have experience in building up strategies based on the current campaign performance to gain maximum ROI, auditing the campaign, keyword bid optimisation, ad optimisation, improving the quality score of the keywords. I have tracked conversions using Google Analytics, Kenshoo, Ominture. Created...
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1. Full time employee as Search Analyst at Ecselis India (Sep 2009 May 2011)
? Good knowledge of Search Engine Marketing (SEM).
? Worked on Adwords Platform.
? Built campaigns online through Adwords Editor.
? Managed and optimized campaigns (Keyword optimization, Bid optimization).
? Restructured existing campaigns.
? Made Audits and Wrap-Ups on the existing live campaigns that help in reviewing the performance of the accounts.
? Knowledge of search reporting in MS Excel.
? Having client interface like Citibank
2. Work from home as Marketing & Brand Manager at S&M Consultants (Jan 2012 April 2012)
? Using Search Engine Optimization (SEO) to improve the website visibility on the search engines.
? Managing the Google Adwords account for the Oracle training provided by the company to reach more students globally.
? Using Google Analytics and Webmaster Central to know the statistical performance of the website and scope of improvement.
3. Work from home as Freelance content writer for bogoties.com (Nov 2012 Aug 2013)
Bogoties.com is an online shopping portal for mens tie. My job role here is to write one liners and 500 words article for the website.
4. Part time employee as Adwords Consultant at Deep Red Ink (Oct 2013 Present)
? Create Ad campaigns for the clients through Google Adwords.
? Build campaigns online through Adwords Editor.
? Manage and optimize campaigns (Keyword optimization, Bid optimization, Ad optimization).
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