"When you work with Susan, you learn very quickly that you are in the best of hands. Her writing is quick, effortless, (or at least she makes it look that way) and hits the mark, every time. " ~Wendy Rakochy, Video Writer/Producer/Director
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Elearning. Video scripts. Copywriting. Press releases. Articles. Textbooks. I've spent decades helping clients communicate with their audience, whether they are students, customers, or employees. According to some other clients:
"Susan is one of those writers that you just love to work with...
Mar 7, 2014|Copywriting|Private|Working
Feb 28, 2014|Videos|Private|Completed
Feb 11, 2014|User Guides & Manuals|Private|Completed
Jan 27, 2014|User Guides & Manuals|Private|Completed
"Write to the audience." That is the first principle of every effective writer, producer, or instructional designer whether they are teaching students, tempting consumers, or persuading employees. It's the secret of my success and yours. I don't write a word until I know who your audience is and what impact you want to have on them. Then I craft my writing to achieve that impact.
I developed my skill sets long ago and far away, in a land where specialization had not yet taken over the landscape. Consequently, I am equally adept at various forms of writing and production, easily switching between the styles and formats required for video presentations, press releases, articles, brochures, websites, textbooks, infomercials, and training materials--all of which are written to achieve a specific impact on the audience.
I use a three-step process to ensure I get it right the first time or darned close to it. Any second or third drafts are generally minor tweaks. This makes it easy for both of us! No long drawn-out "try and try again" process. Just the product you want when you want it.
In addition, I've been a corporate communications manager who has hired people just like me. I know how important it is for me to understand your business and your goals, and to deliver on time and within budget. When you hire me, I become as committed to your project as you are!
Over the years, I have written video scripts for such organizations as Kaiser Permanente, Caltrans,...
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Me, Myself & I
Self-employed writer, producer & project manager
1988 - Present
I have been entirely self-employed since moving to California in 1988. During that time, I've raised my family as a professional free-lance writer, video producer and online course developer. I've...