I am an AdWords Certified Individual who specializes in Search Advertising though I am not limited to Search as I am also experienced in managing display networks.
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I have over 5 years of experience in PPC industry mainly in Google AdWords and Bing adCenter. I manage AdWords, Yahoo Search Marketing, Bing AdCenter and Facebook Marketing for e-commerce and lead generation websites/accounts. I do setup, manage and optimize accounts.
I started my career as a SEM specialist for MacMall.com, a consumer electronics website for 2 years. Afterwards,...
Jun 23, 2014|Search Engine Marketing|Private|Completed
Apr 16, 2014|Ad Campaigns|Private|Completed
Jan 30, 2014|Ad Campaigns|Private|Working
Nov 8, 2013|Ad Campaigns|Private|Completed
- Clients’ PPC account management – Google AdWords, Bing Ads, Yahoo AdReady, facebook Ads, and ContextWeb platform
- Handles PPC accounts for ecommerce and lead generation websites
- Sets-up new PPC account for the company’s newly acquired clients
- Keywords and competitors research/monitoring
- Campaigns, ad groups, and ad copies creation
- Bid management and optimization
- Account optimization – includes bid optimization, implementation of strategies to improve quality score, landing page optimization, A/B split testing
- Creates and revises landing pages for optimization purposes
- Continuous monitoring of competitive keywords, ad copies revision (split testing), campaign/ad group optimization, and negative keywords addition
- Keeping the accounts up-to-date to PPC new features/innovations especially in AdWords
- Updates clients through PPC daily, weekly, monthly reports
- Performance analysis and recommendations
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