RightResponse eMarketing offers decades of business, journalism, PR, marketing, advertising and copywriting expertise. The company is led by a former newspaper reporter and corporate marketing/PR professional with 25 years of writing, marketing, advertising, public relations and business experience. Principal Tracy Barbour has master's degree in business management, a bachelor's degree in communications/journalism and a certification in emarketing. RightResponse specializes in writing and distributing press releases, and it has published hundreds of articles and releases to help businesses promote their products and services. We are award-winning, Native English speakers with a background in the insurance, finance/banking, real estate, investing, marketing, Internet marketing, technology, health care, business, advertising and public relations industries. And we take pride in providing our clients with customized copywriting, prompt communication, timely serivce and superior results.
WE OFFER COPYWRITING AND CONSULTING SERVICES FOR...
-Press releases (traditional, online, SEO)
-Web content (standard and SEO)
-Articles for blogs, web sites and newsletters
-Professionally-written content for Facebook, LinkedIn and other social media
WHY HIRE TRACY BARBOUR AND THE RIGHTRESPONSE TEAM?
-25 Years of specialized knowledge and experience
-High quality, personalized service at an affordable price
-Copywriting completely customized to your specific needs
-Complete press release writing and distribution available
-We understand how to craft PR and marketing messages for a variety of audiences.
-We comprehend the full scope of marketing and public relations and how your business can leverage them for its benefit.
-Numerous satisfied clients, as indicated by more than a decade's worth of positive Elance reviews and feedback
MORE DETAILS ABOUT OUR SERVICES INCLUDE...
-PRESS RELEASE WRITING AND DISTRIBUTION BY A FORMER NEWSPAPER REPORTER/CORPORATE PR PRO: We provide a complete press release writing and distribution package that includes free distribution to three sources. Plus, we offer affordable a variety of options to enhance your release, including PRWeb formatting/submission and global online, national, radio and custom distribution. (We can also create a complete press kit with a professional bio, fact sheet, etc.) Some of our clients have received TV/radio interviews within the first 24 hours, full-length newspaper articles, online exposure on thousands of Web pages, and a boost in business. Of course, we can't promise to get everyone the same results--but we would love to have an opportunity to try. Please consider us for your next press release writing or distribution project.
-WEB CONTENT WRITING AND OPTIMIZATION BY A CERTIFIED EMARKETER: In addition to writing effective Web content, RightResponse is also skilled at optimizing Web content to perform well with Google, Yahoo and other search engines. We can conduct in-depth keyword research to identify the most appropriate keyword phrases to use for your particular Web page and then weave those keywords into your content in all the right places. We can also write custom Title, Meta Keyword and Meta Description tags that strategically incorporate your selected keywords.
EBOOKS, SPECIAL REPORTS AND ARTICLES BY A SEASONED RESEARCHER AND PROFESSIONAL WRITER: I have spent more than 20 years researching and writing about a wide range of issues. My firm specializes in banking/finance, insurance, real estate, technology, business, marketing and PR. However, we can research and write about almost any topic. Whether you need a well-written ebook, report, whitepaper, or article, we can produce customized material to meet your individual needs.
-INTERACTIVE COPYWRITING FOR: online press releases, social media, articles for Websites, blogs and e-newsletters, video scripts, e-books, email campaigns, autoresponder campaigns, pay-per-click campaigns, banner ads, Web commercials, online marketing plans and online research.
-TRADITIONAL COPYWRITING FOR: press releases (see above for more details), direct mail letters, articles for newsletters and other publications, brochures, postcards, sale sheets, biographies, business profiles, slogans, mission/values/vision statements, case studies and more.
"Tracy understands our business and the kinds of messages we need. She delivers her work for us as promised and on time." Debbie Zelkowitz, CNA Life/LTC Creative Operations Manager
"Working with RightResponse eMarketing was an excellent experience from start to finish. Tracy Barbour is a true professional who is eager to please and is eager to work hard. Her price was fair, and she was always on time with deadlines." Pamela Dunn, CEO Executive Coaching International
"Tracy and I have worked on numerous projects together, and I have found her to be reliable, detailed-oriented, talented and a pleasure to work with." Debbie Cutler, Former Editor Alaska Business Monthly
"I am very pleased with Mrs. Barbour's professional regard for her clients' goals and timetable. She is thorough in her research, dedicated to follow-up, and lives up to deadlines imposed on her." Kathy Roberts, Former Manager of the Better Business Bureau of Middle Tennessee TennTucky Branch
TRACY BARBOUR'S WORK EXPERIENCE...
PRESIDENT & FOUNDER of RightResponse eMarketing of Clarksville, TN -- Since 1999 until the present time, I have provided marketing consulting and proofreading, editing and copywriting services to businesses worldwide. Write press releases, Web content, articles, reports, emails, brochures, ezine and print newsletter articles, direct mail letters, sales proposals, and other communications for major corporations, nonprofits, startups and independent professionals.
FREELANCE/CONTRIBUTING WRITER for the Alaska Business Monthly and Alaska Travel magazines--I have developed and pitched story ideas for Alaska's premier business and travel magazines magazine. Write feature articles about the economy, banking, insurance, real estate, technology, travel, health care and general business. Conduct interviews with governors, mayors and other government officials, as well as with company CEOs and community leaders.
STAFF BUSINESS WRITER for the Leaf-Chronicle/Clarksville, Tenn. -- Developed, researched, reported and wrote articles about real estate, banking, insurance and technology articles, juggling multiple projects under tight deadlines. Helped devise and implement model for new real estate section.
ASSISTANT PR DIRECTOR for Alaska's largest locally-owned bank, the 28-branch First National Bank Alaska --
Performed various editing, copywriting, project management, product development and PR functions. Developed print advertising and direct mail campaigns, sales and press kits, newsletters, fliers and radio spots. Managed about a dozen tradeshows annually. Coordinated press conferences, a VIP social, business networking meetings, employee training and other events.
MARKETING & ADVERTISING SPECIALIST for Alaska's largest military organization, Elmendorf Air Force Base AK -- Established guidelines and protocol for a new corporate sponsorship program for 18 managers/organizations basewide. Helped raise more than $25,000 in cash and in-kind donations in less than six months. Instituted a direct selling and Internet marketing program to enhance contributions. Produced newsletters, fliers, letters, press releases, promotional packets and direct mail.
STAFF BUSINESS REPORTER for Alaska's largest daily newspaper, the Anchorage Daily-News -- Promoted twice. Researched and wrote business and education articles for the 200,000-plus-circulation publication. Interacted extensively with business executives, government officials, PR professionals and the general public. Successfully juggled multiple assignments and deadlines in fast-paced environment.
CO-FOUNDER of a real estate investing firm
STAFF WRITER for the Clovis News Journal, N.M.
INTERN NEWS REPORTER for the Portales News Tribune, N.M.
VOLUNTEER PUBLICITY LIAISON for the Clovis, N.M. Red Cross
VOLUNTEER COMMUNICATIONS DIRECTOR: Christian House of Prayer of Alaska and Reconciliation Christian Church of Clarksville
Our copywriting projects are carefully crafted to adhere to the highest professional standards, including:
- Associated Press Style
- eMarketing Association
- Federal copyright & advertising laws
Austin Peay State University
Master of Science in (Business) Management
2004 - 2005
Eastern New Mexico University
Bachelor of Arts Degree Journalism/Communications
1988 - 1989
1999 - 2000
Worked as a Business Reporter focusing on real estate, technology and other business topics.
First National Bank Alaska
Assistant Director of Public Relations
1996 - 1998
Please see the description on my profile.
Elmendorf Air Force Base/MWR Marketing Dept.
Marketing & Advertising Assistant
1996 - 1996
Please see the description on my profile.
Anchorage Daily News
Staff Business Reporter
1993 - 1996
Please see the description on my profile.