I set up, optimize, and manage multiple Google Adwords and Bing Ads accounts; This implies working on both search and display ads. I also manage multiple Amazon PPC campaigns, Facebook Ads and AdRoll retargeting platform. All the performances are tracked via Google Analytics.
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Besides managing PPC marketing, I'm also in charge of running several Social Media accounts, mostly Facebook, Instagram and Twitter.
- Google Adwords management; implement and maintain paid search strategies, Keyword research and analysis, Landing page analysis,
- Bing Ads management: implement and maintain paid search strategies, Keyword research and analysis, Landing page analysis
- Amazon Sponsored Products: Creating and optimizing Amazon PPC campaigns
- Remarketing: AdRoll and AdWords optimization
- Facebook ads: Creating and optimizing standard ads, carousel ads, promoted posts and like ads.
- Twitter ads: creating campaigns for collecting followers and retargeting sales-oriented campaigns
- Google Analytics: keeping track of ROI (both direct and attributed)
- Social media management: creating Social Media strategy and content for various European and USA-based clients.
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