I am an ambitious and well-motivated Search Engine Marketing professional with experience in internet marketing, paid search strategies, keyword research, site auditing, and analytics.
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I strive to perform my duties to ensure effective and dynamic online marketing strategies to drive sales and achieve business goals.
I am Google AdWords certified specialist.
See my certification here: http://goo.gl/OH5UfR
I am Bing Ads Accredited Professional.
See my Accredited Professional member profile here: http://goo.gl/XAjK0I
As Search Engine Marketing specialist I aim to deliver value to my clients and have a long term relations with them. I believe in providing custom solutions to each and every client and that with continuous testing and optimization PPC campaigns can be improved day by day.
The list of services that I provide includes:
• Preparing and executing on a marketing plan to establish a SEM strategy in targeted regions/countries.
• Developing near and long-term paid search account strategies and executing day-to-day tactics that increase site traffic, conversions and revenue.
• Managing the day-to-day search marketing activities across Google and Yahoo Bing search engines including the campaign planning, implementation, structuring and budget management.
• Conducting keyword research using different techniques and sources to pick the most relevant keywords with high performance, negative keywording.
• Writing, reviewing and editing ad copies to achieve effective, relevant and high performing ads.
• Development and deployment of different remarketing strategies:
- reach all your website visitors;
- showcase different product categories;
- appeal to visitors who didn't convert;
- re-engage visitors with abandoned shopping carts;
- up-sell or cross-sell to existing customers;
- reach customers within a certain time period after they completed a purchase.
• Monitoring campaign results, analyzing key metrics, and optimizing campaigns for high quality score, click-through and...
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PPC Manager, Social Media Manager
2013 - 2015
My core responsibilities as a PPC Manager included creating, maintenance and improving ad campaigns in Google search and display networks. Keyword research and grouping, bid management. Improving...
Digital Marketing Specialist
2012 - 2015
My responsibilities included deployment of simple websites (using WordPress platform), developing and executing SEM strategies and campaigns. Creating, maintenance and improving ad campaigns in...