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Tracey L. L. | Elance
 
176985602337900
Last Sign-in: Apr 21, 2015

Tracey L. L.

   United States
  |   New York City, NY

Overview

Business leader with 17 years experience in brand management, strategy development and operations management. Successful at delivering increased sales and profitability on lagging brands with limited funding. Extensive experience in strategic planning and P&L management. Expertise in developing and promoting product extensions across beauty, personal care, health care and food categories.
• New product development and launch
• Strategic planning and implementation
• Brand portfolio management
• Cross-Functional team leadership
•...

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Skills (10)

Tested
Market Planning
CRM
Advertising
Forecasting
Business Planning
Budgets
Direct Mail
Packaging
Business Operations
Strategic Planning

Employment

Visiting Nurse Service of New York
VP, Provider and Digital Marketing
2013 - 2013
Lead cross-channel marketing strategy and execution for certified home health care agency, hospice care and private pay businesses; supervised websites, digital and social media presence for...
Visiting Nurse Service of New York
Director, Marketing
2010 - 2013
Manage cross-channel branding and marketing strategy for certified home health care agency. Devise business-to-business marketing and sales strategy for personal and non-personal communications to...
Freelance
Social Media Marketing Consultant
2009 - 2010
Developed online brand identity and social media campaigns for entrepreneurs and small business owners. • Performed search engine optimization using content keywords and metatags. Implemented...
L'OREAL USA
Marketing Manager
2007 - 2009
Managed day-to-day business operations for Haircolor and Styling categories, which represent 32% of division net sales. Gained additional responsibility for Styling in February 2008; 2 categories...
Revlon
Associate Product Manager
2005 - 2006
Initiate long-term strategic plan to expand Mitchum brand into multiple product categories. Analyze research from focus groups, interviews, and quantitative market studies to identify consumer...
JOHNSON & JOHNSON/MCNEIL NUTRITIONALS
Associate Marketing Manager
2003 - 2005
Successfully launched SPLENDA® Sugar Blend for Baking, the first line extension for the #1 brand in no-calorie sweetener category. Built volumetric forecast for first 3 years of product lifecycle...
KAPLAN EDUCATIONAL CENTERS
Associate Manager
1999 - 2001
Managed operations, accounting, revenue and human resources for Westwood Center, which represented over $4MM in net revenue. Hired, managed and trained full- and part-time staff of 15. During 2000,...

Education

Duke University - The Fuqua School of Business
MBA
-
Yale University
BA
-
Overview  |  Job History  |  Resume/C.V.

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  • 12 months
  • Lifetime
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Identity
Username
teelynnlloyd
Type
Individual
Member Since
December 2014
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Tracey L. L. | Elance

Tracey L. L.