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Richard B. | Elance
 
176985602337900
Last Sign-in: Oct 22, 2014

Richard B.

professional advertising copywriter
   United States

Verified Freelancer

Richard B.'s identity has been verified.  Learn More

Overview

I have 25 years of experience as a writer working at major ad agencies on major clients, such as IBM, Land Rover, Verizon, Sunglass Hut, Mobil,Marsh and smaller clients like Osells Bicycles. I've won my share of awards, but more important, I've gotten results for my clients time and time again. That's what's kept me in demand in this business all these years. Now I'm starting an exciting new venture and I'm ready to put my well-honed skills, talent, and business know-how to work for you on projects large or small. Let's get to work.

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Portfolio

This ad targeted CFOs who deal with risk everyday.Desired action: Download the IBM CFO...
This ad was designed to reach HR executives. Desired action: Get the new IBM HR Study....
I wrote the headline and copy for this ad, which informed current customers that they...
Wrote and organized content for a landing page for Time Warner Cable promoting a new...
Wrote the header, subheads and copy for a wide range of features available to Time...
I wrote this brochure (worked with a designer) including an introduction,...

Skills (8)

Tested
Internet Marketing Test
My Score
avg
Passed
advertising writer
landingpage
Business Writing Skills Test (U.S. Version)
My Score
avg
Passed
Report Writing Test
My Score
avg

Employment

Digitas, Rapp, Deutsch and various other agencies
freelance senior writer
2012 - 2013
I've written everything from sales kits, to banners, print ads, web content, widgets and web pages for both consumers and business professionals.
mrmworldwide
senior copywriter
2011 - 2012
I was a senior writer on the Verizon account, responsible for communications to consumers and the business community. h
Ogilvy One
Partner, Associate Creative Director
2001 - 2010
At Ogilvy I was part of a select group of copywriters and art directors who were dedicated to IBM, the agency's premier account. I also worked on Time Warner Cable.

Education

Brown University
Master of Arts in Teaching of English
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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Sales writing
content
brochures
articles
reports
letters
advertising
online writing
direct response
My Snapshot
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  • 12 months
  • Lifetime
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Identity
Username
teshaenterprise
Type
Individual
Member Since
February 2009
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Richard B. | Elance

Richard B.