We have a website, currently ranking around position 120 for our main keyphrase (what we THINK is our best keyphrase)
What we want is to get a report showing 4 things
1) Why our main competitors are ranking at the top for this keyphrase and how they got there
2) Identify any issues with our own site regarding
3) Identify any better keyphrase...
Skills: seo backlinking, seo keyword research, search engine marketing (sem), search engine optimization (seo), seo audit