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Tom Perrault | Elance
Last Sign-in: Sep 24, 2012

Tom Perrault

   United States


Growth. It’s what best describes my focus, and my career success. Whether its revenue, relationships, profit, donations, followers, fans, subscribers and/or talented employees, I have been one of the people driving the machinery of rapid, but sustainable, expansion.

Beginning with media sales last decade, and moving through the ranks of operations, management and executive leadership, I’ve still never strayed far from revenue streams and the lifeblood metrics of business development. Pushing growth with diplomatic impatience and...

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Skills (2)

Proposal Writing


Cause Marketing Group
Mover & Shaker
2012 - Present
Cause Marketing Group harnesses the passion and experience of leading experts in the fields of marketing, new media, sales and communications to turbocharge the effectiveness and impact of truly...
New Course Media
2011 - Present
Consulting media clients on digital strategy, revenue growth, myriad tactical elements for impact, expansion, acquisition, recruitment, etc. Clientele includes publishers, traditional media...
Salem Communications
Senior Vice President & General Manager
2009 - 2011
For the last 3+ years, ran the digital division of the company, specifically overseeing all national brands in the faith and conservative political verticals. This included P & L responsibility,...
Salem Communications
Vice President, Internet Operations
2008 - 2009
As VP Ops, oversaw project management, revenue goal attainment, strategic planning, forecasting, design/development, hiring, training, and growth of both profit and company
Salem Web Network
Executive Director of Operations
2002 - 2008
Key account management, project development, new site/brand launches, implementing large acquisitions, including and Quadrupled the size of the company during this...
OnePlace, LLC
Director of Sales & Marketing
2000 - 2002
Generation of revenue for Internet division via both online advertising and broadcast streaming services. Overseeing team of seven, reporting to VP of Internet Media, we created, implemented, and...
Gaylord Digital
Director of Permission Marketing
1999 - 2000
Developed permission marketing and one-to-one initiatives for new Interactive division, including personalized email, customized site experience, and viral marketing objectives. Meanwhile,...
KMA Interactive
Senior Account Executive
1999 - 1999
Developed cash-flowing relationships with key webcast partners, while also selling advertising on site. Part of team responsible for growing company revenue to more than $100,000 per month, which...
Salem Radio Representatives
Regional Account Executive
1996 - 1998
Sales! SRR was a national advertising rep firm for Christian radio, and our 8 offices generated more than $8 million annually for the Salem Radio Network and local stations. Responsibilities...
Morningstar Radio Network
Syndication Representative
1992 - 1996
Sold advertising for niche-oriented satellite music network with 170 local radio affiliates. Responsible for better than 80% of ad revenue for network. Prior to moving into ad sales, helped to...
CBN Radio
Affiliate Relations
1990 - 1991
Part of three-person syndication team which built and serviced affiliate base. During tenure, total affiliate numbers grew from 230 to 400 stations.
Marsh Broadcasting
Sales Manager
1989 - 1990
Began tenure at local station as sales rep before moving to Operations Manager 9 months later and Sales Manager six months after that. Religious-formatted station struggled with ratings, but still...
Overview  |  Job History  |  Resume/C.V.


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September 2012
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Tom Perrault | Elance

Tom Perrault