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Suzan B. | Elance
 
176985602337900
Last Sign-in: May 26, 2010

Suzan B.

Strategic Marketing Leader
   United States
Palo Alto

Overview

Minimum Hourly Rate $100

Suzan Briganti brings over 20 years of leadership experience on Fortune 500 clients including Procter & Gamble, Bank of America, Hunt Wesson Foods, Charles Schwab, Philips and Kellogg. She has a portfolio of successful new products, brand turnarounds as well as fast-growing start-ups across consumer, B2B, and non-profit sectors. She is highly recommended by clients for her thorough and objective analysis, experience, creativity and follow-through to results.

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Portfolio

Mini case studies of a range of brand strategy and product development projects in...
Sample marketing plan for a non-profit organization including benchmarks, objectives...
A brief essay on Totem's innovation methodology

Skills (2)

Tested
Advertising Skills Certification
My Score
avg

Service Description

Totem Brand Strategy provides strategic marketing and innovation consulting services. Our services include competitive analysis and market sizing, business and marketing plans, advertising, web and collateral development, product concept testing, market research (both qualitative and quantitative) and go-to-market plans.



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Employment

Totem Brand Strategy
President
2004 - Present
Successfully won and led innovation and brand strategy projects for category leaders including Charles Schwab, Mastercard, Best Buy and Torani; and challenger brands such as Bare Naked Cereals,...
Amazon Advertising
Strategic Director and New Business Director
2000 - 2003
Created "best practices" in business development, a proprietary strategic process and a vivid brand story for Amazon. These improvements powered a string of new business wins for national clients...
Suzan Briganti Inc.
President
1996 - 2000
Invented system of interchangeable handbags, and patented the design. Wrote business plan and raised private equity financing for start-up fashion brand. Built sales from zero to $1 million,...
Amazon Advertising
Strategic Consultant
1995 - 1996
Led strategic planning for the agency, and launched agency to the press. Built network of advocates for Amazon, including author Tom Peters. Ultimately, Mr. Peters featured Amazon in his...
Mandelbaum Mooney Ashley
General Manager and Group Account Director
1993 - 1995
Led agency work on all clients (Arrow, Seagram Classics, BMG Interactive, Miller Brewing) overseeing account management, account planning and media, $30M in billings and 20 employees. Restored...
Ketchum Advertising
Vice President, Management Supervisor
1990 - 1992
Headed strategic development leading to the “Banking on America” campaign for Bank of America that helped restore the bank to profitability, winning numerous industry awards.
Ketchum
Account Supervisor
1989 - 1990
Led development of new brand campaigns and seven successful new product launches for Hunt-Wesson Foods (Orville Redenbacher, Wesson and Hunt’s).
Ketchum Advertising
Account Executive
1987 - 1989
Managed evolution of the “Real Food for Real People” campaign for the Beef Industry Council that returned producers $2 for every $1 invested in marketing. Won Ad Age’s “Best Food...
BBDO Los Angeles
New Business Co-ordinator
1986 - 1987
Helped increase billings by 50 percent, reporting to Director of Client Service.

Education

Boston University
Masters of Business Administration
-
University of Toronto
Bachelors Degree
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Brand strategy
branding
marketing
communications planning
advertising
product development
competitive analysis
market sizing
qualitative research
quantitative research
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totembrand
Type
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Member Since
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Suzan B. | Elance

Suzan B.