I'm a senior-level creative who writes, edits and develops engaging and memorable campaigns for my clients. This includes conceptualizing story ideas and writing articles for Web sites, magazines and other publications.
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Earlier in my career, I was an account executive on the agency side, providing me with a unique view into client needs and relationships, as well as effective ways to communicate strategy and tactics during creative presentations.
My commitment to every client is to provide quality work, compelling creative and effective...
Aug 11, 2009|Article Writing|$0|Working
Most recent projects:
Award-winning senior copywriter and editor in Corporate Marketing department at The Seattle Times Company for both the Seattle P-I and The Seattle Times newspapers. Developed concepts and ads for both Newsrooms, their Websites and the Circulation, Sponsorship and Corporate Marketing departments.
Also oversaw much of the Newspapers In Education (NIE) content both online and inside the newspapers including the articles and teaching guides.
Website content writer for Microsoft's Work Essentials website, designed to help information workers use Microsoft Office to perform their jobs more efficiently. Identified partner websites, edited existing Work Essentials content, wrote headlines and placed content in targeted Web sites and Microsoft newsletters. Highlight: I was responsible, within two weeks time, to cajole, encourage and ultimately change the root URL to WorkEssentials from the original clunky URL.
Conceptualizing: Headlines and campaigns.
Creative: Copywriting and editing.
Marketing: Strategy and tactical implementation.
Media: Print and radio, online, out-of-home, Web and publications.
What clients have said about me:
"I have had the wonderful opportunity to work with Tracy on many point-of-sale marketing pieces for our newspapers over the last few years. Tracy's creativity and comprehensive product knowlege always resulted in successful concepts that captured the essense of the messages we were trying to project. One way she...
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The Seattle TImes Company
Senior copywriter and editor
2005 - 2008
Award-winning copywriter and editor with strong conceptual skills and industry recognition. Copywriting and editing duties for both The Seattle TImes and the Seattle P-I newspapers. Easy to work...