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Travis A. | Elance
 
176985602337900
Last Sign-in: Jun 11, 2009

Travis A.

Marketing communications writer and editor
   United States
Brooklyn

Overview

A marketing communications expert with an extensive background in creating and managing editorial and promotional content that delivers significant results in key metrics such as open rates, clickthrough rates and downloads.

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Portfolio

I ghostwrote this article on business innovation for American Management Association...

Skills (2)

Tested
Business Writing Skills Test (U.S. Version)
My Score
avg
Creative Writing Test - Fiction (U.S. Version)
My Score
avg

Service Description

A marketing communications expert with an extensive background in creating and managing editorial and promotional content that delivers significant results in key metrics such as open rates, clickthrough rates and downloads. Core strengths:
Writing and editing for diverse audiences
Writing and editing for digital media
Developing content from abstract ideas to deliverables
Distilling complex issues into clear concepts
Integrating brand messages into editorial content
Copywriting for the Web
Editing for style, tone and structure


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Employment

American Management Association
Marketing communications editor
2006 - 2008
Managed editorial direction and day-to-day production of two monthly e-newsletters, Leader's Edge and Performance & Profits. Analyzed and optimized the performance of e-newsletters. Improved...
In-Store Marketing Institute
Associate Web Editor
2002 - 2006
Developed series of profiles of marketing and merchandising strategies of top retailers including Wal-Mart, Target and Home Depot. Acquired/re-purposed case studies, analytical reports and other...

Education

University of Cincinnati
Bachelor of Arts, English Literature
1997 - 2002
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Marketing
communications
copywriting
writing
editing
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
TravisAdkins
Type
Individual
Member Since
June 2009
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Travis A. | Elance

Travis A.