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Tracy L. | Elance
 
176985602337900
Last Sign-in: Dec 23, 2014

Tracy L.

designer & writer with branding background
   United States
  |   Dallas, TX
  |  12:54 pm Local Time

Overview

Minimum Hourly Rate $25

I am a multi-faceted marketing communicator uniquely gifted in both design and writing with 20+ years of experience. With a diverse background, I possess the ability to provide clients with a senior level support for integrated marketing campaigns and overall brand development in addition to smaller design and writing projects. Masters in marketing communications.

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Portfolio

direct mail piece with interactive CD
Marketing Kit brochure for an upcoming national conference in the OC (Orange County)
cover to a 3-fold script presentation housing a complete 120-page script and an...
10x10 and 10 x 20 booth design for HealthAxis, a health insurance software provider.
MAXIMIZER is the strongest concrete mix on the market and this ad highlights that fact...
Design packaging for professional groundskeeping product line.
Cover to a 12-page brochure highlighting advertising and sponsorship opportunities at...
Brochure for the Nick and Sam's annual charity golf tournament
This ad highlighted the speed and accuracy of HealthAxis' services
Brochure for a dental appliance that helps stop snoring and sleep apnea.
Brochure for a dental appliance that helps stop snoring and sleep apnea.
Designed a logo for corporate employee resource group at AT&T.

Skills (10)

Tested
Advertising Skills Certification
My Score
avg
Creative Writing
My Score
avg
Creative Writing Test - Fiction (U.S. Version)
My Score
avg
Passed
Adobe Photoshop
My Score
avg
Passed
Adobe Illustrator
My Score
avg
Graphic Designer
My Score
avg
Branding
My Score
avg
Logo Design
My Score
avg
Adobe InDesign
My Score
avg
Typography
My Score
avg
Copywriting
My Score
avg

Service Description

Areas of expertise:
Graphic design for print sales collateral
Advertising creation (concept, design, writing and production) for B2B and B2C products and services
Brand management and strategy
Logo design
Writing services for brochures, articles and online copy
Design and writing of company newsletters, publications and annual reports
Conference and trade show materials development
Web design
Marketing planning and promotion consultation

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Employment

AT&T
Brand Identity and Design
2012 - Present
Interbrand New York
Brand Communications
2011 - 2012
Rudolph and Sletten
Brand and marketing communications
2008 - 2011
TXI
Marketing communications and design
1997 - 2008

Education

University of North Texas
Master of Arts in Advertising and Public Relations
1998 - 2001
University of Louisiana Monroe
Bachelor of Arts
1989 - 1993
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

graphic
design
copywriting
brochure
logo
newsletter
magazine
branding
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  • 12 months
  • Lifetime
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Identity
Username
TrayLaCaze
Type
Individual
Member Since
December 2009
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Tracy L. | Elance

Tracy L.