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Steven Acker | Elance
 
176985602337900
Last Sign-in: Nov 3, 2016

Steven Acker

Powerful Copy and Innovative Marketing Strategies
   United States
  |   Benton Harbor, MI
  |  5:26 am Local Time

Overview

Minimum Hourly Rate $27

"Steve is one of the most creative and innovative people I have had the pleasure of meeting. He has a complete grasp on marketing and finding unique avenues to transform ideas into realities." --John Hanti, Owner and Executive Producer, the Studios at SST, New York City.

A FULL-SERVICE AD AGENCY AND MARKETING FIRM IN ONE MAN.

Powerful, persuasive advertising is not written by staid academics or corporate geeks. It is written by lunatics--madmen. Like me.

After ten fabulous years in the 70's as an alleged rock star I added journalist to...

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Oct 10, 2014|Other - Sales & Marketing|$197|Completed
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4.9
Oct 7, 2014|Copywriting|$200|Completed
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5.0
Sep 29, 2014|Copywriting|$155|Completed
|
3.8
Sep 11, 2014|E-books and Blogs|$55|Completed

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Portfolio

Headline, copy, concept. National Addy Award-winning campaign.
This is one of a series for in the campaign for Midelort Clinic Health Plan. Maternity...
In 1987 I was asked to create a public relations campaign for Dollar General Stores. I...
Worked directly with the candidate to write this bio for Senator Thompson's first...
Was creative director and copywriter on the Clarion account. The story and rationale is...
Wrote all copy, keyed copy blocks to individual products
These are the inside spread panels in the Clarion Rear Visions System brochure. The...
Wrote the copy and designed the ad to promote public use of HOV ride-share lanes.
Wrote and designed hundreds of these website ads for Global Marketing in Nashville,...
I am president, creative director, songwriter, and producer for this specialty music...
Copywriter and creative director. It was an intentional joke to position Richard Fulton...
Wrote and designed the ad.
This is a sample of my true story writing, and it IS a true story.
Wrote and designed the piece.
Interviewed subject and wrote article
Copywriter, concepts, and creative direction
Wrote headlines and copy, served as creative director, worked directly with art...
Wrote the copy and designed the ad.
Wrote the copy and designed the ads.
33 YEARS AGO THIS BOOK WAS PUBLISHED with the cooperation of Yoko Ono and her press...
From 2004-2007 I wrote and designed hundreds of these website and email ads for a...
Writer of news release announcing the release of my own song composed for Virginia Tech.
Writer of news release announcing the release of my own official 6-song CD composed for...
Wrote the copy and designed the print piece.

Skills (10)

Tested
Copywriting
My Score
avg
Advertising
My Score
avg
Corporate Communications

Service Description

For 32 years, major corporations like Dollar General Stores, Sara Lee Foods, Johnston & Murphy Shoes, Cadillac-Fairview Shopping Malls, along with countless local regional firms have relied on Steve Acker for their advertising.

My experience as a songwriter and recording artist endows my work with a unique edge. Call it street-smart advertising, aka... soul. "Touch the heart and the head will follow." That's my motto and that's what I do. I have a gift for getting to the heart of my client's business quickly and communicate its message to the hearts of its customers powerfully.

Being the madman that I am, I make the work fun and exciting because I am passionate about it. AND...I ALWAYS make the deadline!

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Employment

University Jams, LLC
Creative and Marketing Director
2012 - Present
Produced and marketed new college fight songs and theme songs: "Modern Music for Modern Schools." Go to www.steveacker.com/ujstory for details.
The Studios at SST, New York, NY
Staff Writer and Producer
2007 - 2012
Wrote pop songs in all genres, produced bands and singers in the SST's New York recording studio and also my own studio in Nashville.
Vaughn Marketing
Creative Director
1987 - 2002
Now defunct, Vaughn Marketing marketed a diverse line of products and services nationally, generally via direct response advertising.
Knowledge Products
Newsletter Writer - Script Editor
1992 - 1993
Converted academic papers to consumer-friendly scripts for audiotape series called "The Audio Classics," narrated by the likes of Walter Cronkite and Charlton Heston.
Bill Hudson and Associates
Copywriter/Client Contact
1985 - 1987
Served clients directly with the account executives to formulate copy strategies and execution. McDonalds, Red Kap Industries, Rudy's Farm Sausage, The Nashville Visitors and Convention Bureau.
GodwinGroup
Copywriter/Broadcast Producer/Jingle Producer
1982 - 1985
Served in multiple capacities and created numerous Addy-winning ad campaigns and jingles.
The Capitol Reporter
Weekly Entertainment Columnist
1978 - 1981
Wrote entertainment reviews, commentary, interviews, and articles for this prestigious Mississippi weekly. Eulogy for John Lennon selected by Yoko Ono for the book, "A Tribute to John Lennon."
LAW
Guitarist, Principle Songwriter
1971 - 1977
Nationally known rock band form Ohio. Discovered by Roger Daltrey of The Who in 1975 and signed to MCA Records, Three critically acclaimed albums, multiple national tours with era's biggest acts.

Education

Mississippi College
Bachelor of Science/Bacheor of Arts
1982 - 1985
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

copywriter
marketing consultant
graphic designer
editor
email marketing
social media marketing
direct mail
direct response
jingles
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tunesmith3000
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Member Since
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Steven Acker | Elance

Steven Acker