Mister Rogers used to open his show with a simple request, “Won’t you be my neighbor?” It used to be that your next door neighbor was more than just the person who lived next door. They were your psychiatrist, your part-time babysitter, your travel partner, the person with the best baked ziti recipe, the person who raked your leaves this fall because you shoveled his sidewalk last winter—and in my case, the person who will make business, organization or event brand memorable.
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As a graphic designer, I am disciplined in presenting information...
Nov 13, 2014|Graphic Design|$85|Completed
Brand & Identity Design
Running a business is like maintaining proper heart health. Once you consider the heart of your business to be its brand, all of the veins and arteries that carry the lifeline of your business to the world is your brand collateral. This not only includes logo, business cards and website, but also your customer service representatives, final product or service, and even your storefront location. If any one of these client experiences turns sour, you could have a blocked artery on your hands—and we know what happens when arteries are blocked.
Marketing & Collateral Design
We’ve all heard the phrase “collateral damage” but do you really understand what it means? Collateral damage is the unintentional and incidental damage to an intended outcome. In other words, an ill consequence to what seemed to be a good idea. Companies, both large and small, like to see a return on their investment. No one wants what they thought was a brilliant idea to fall flat on their intended audience for fear of appearing “out of touch.” I’m committed to avoiding collateral damage and creating collateral success.
In this age of information, no business can afford to be without a website. Your website has become a major factor in determining if a prospective client will even give you a call. Prospective clients will visit your website for details about your business—maybe the ownership, philosophy, services, portfolio—and then use all of that information to...
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