Uptica is a creative marketing & web development company for small and medium-sized businesses in Los Angeles.
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We help SMBs learn & use smart tools (like Google Maps, AdWords, Analytics, Places, Yelp!, Magento, PayPal, Authorize.net, Square, Stripe, and more).
We also design beautiful, effective (and responsive / mobile friendly) websites with your business goals in mind.
Build goal-oriented experiences that work on any device
Make your website simple for people to use and improve your conversion rate and with goal-oriented, usable web design. That way people can find what they need quickly.
How does Uptica approach web design?
We design websites around your business goals.
A beautiful website means nothing if the website isn't working for you. That's why we put a lot of thought into how we work. Here are some of our core design principles:
Designs should 'make sense' and support the goals of the business.
Pages should scale well and load quickly on a phone, tablet, and computer
Websites should be clean, simple, and easy for a visitor to use & navigation
Designs should resonate well with the website's audience.
The 'feel' of a website should be consistent with the brand.
For example, is your company fun and approachable, upscale and luxurious, or clean and corporate, etc?
Here's why design always matters
Web design impacts the usability of the site and how people perceive your business.
It's the first and continuous impression that you have to your online visitors. Ask yourself, "How do I want your customers to see my business?"
We think that people like to shop and interact with businesses that maintain their appearance because it shows that they're professional and that they care about how people perceive them.
You've probably been to a website that looked dated, one that made it difficult to find what you were looking for, or - if...
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