Vana G | Elance
Last Sign-in: Aug 5, 2010

Vana G

Marketing Mall - Marketing Solutions Offered


I am an experienced marketing consultant who can provide customised solutions in marketing. I am well-informed and well-read, diligent, resourceful and posses excellent communication skills.


My expertise lies in preparing Marketing Plans, Advertising Plans, Designing and Conducting Consumer Research Surveys, Brand Positioning and Essence Studies and Competitor Analysis.

Other skills include sales letters, business presentations and market surveys. I have taken special training in internet data-search and am familiar with 30+ search engines. My Microsoft word and excel skills are also well above average.
Service Description
My marketing consultancy is called "Marketing Identity" and was establised in Mumbai 5 yrs ago. I am a marketing professional who has worked in marketing,advertising and research capacities in my career.

I have worked on brands and projects that have been used as case-studies in managent institutes -Amul Icecreams. I have been a part of the team that won a Gold Emvvie (media advertising awards) in its very first year for a project called "MediaGraphics"

I hold a Masters Degree from one of the foremost management institutes in Indias S.P. Jain Institute of Management and Research and am also a B.Pharm graduate. I have over 13 years experience in marketing,market research, advertising and strategy planning.
I have worked for various multi-national, Fortune 500 companies as a marketing head (either project leader, brand manager or marketing manager levels). On the other hand I have also worked with small, boutique style organisations for their specific requirements.

Specific Areas Include :

Marketing Startegy
Marketing Plans
Business Plans
Marketing Research and Surveys
Advertising Research
Strategic Planning and Research
Consumer Research
Branding Research
Brand Essence and Indentity
Internet Search and Info Gathering
S.P. Jain Instititute of Management and Research
Masters in Management Science (Marketing)
1992 - 1994
Shrimati Nirmala D Thakersey University
Bachelor in Pharmacy
1984 - 1987
Marketing Identity
2003 - Present
Partner in Marketing Consultancy company started by me and my collegue
Pennzoil Quaker State India
Group Product Manager
1999 - 2002
Responsible for marketing and advertising consumer engine oils and lubricants. Launched Quaker state's car-care range of products
Faber Castell India
Product Manager
1998 - 1999
I was responsible for introducing and lauching the "Red Range" of kid's stationery range in the Indian market. The product quality, brand portfolio, attractive and innovative packaging resulted in a 10% market share within the first year of lauch (inspite of the budget restrictions that meant no advertising)
DraftFCB-Ulka India
Supervisor Account Planning
1994 - 1998
As an account planner I worked on brands like Garnier, L'Oreal, British Airways, Amul (Market leader in Dairy Foods category), Godrej & Boyce (front runner in durables category), Shaw Wallace Consumer Products. My work on launch of Amul icecreams has been used as a case-study for management graduates since it was successful in overcoming the market-share of Walls Icecream (the Unilever's brand that was the leader)
Payment Terms
Negotiable on a project to project basis
Vivek Chandra
Pennzoil Quaker State , Managing Director
Managing Director of Pennzoil Quaker State India Ltd.
Upamanyu Bhattacharya
Pantaloon Retail, CEO - Loot Mart
Worked as an independent consultant to design brand essence and customer profiling project
Vana G | Elance

Vana G