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Vickie M. | Elance
 
176985602337900
Last Sign-in: Jun 28, 2016

Vickie M.

HubSpot Inbound Marketing - Demand Generation
   United States
  |   Mission Viejo, CA
  |  10:49 pm Local Time

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Overview

New to Elance, but not to marketing (www.linkedin.com/in/vickiemcgee)

I thrive in entrepreneurial environments and have experience working for private equity and venture capital (VC) backed companies. I love working with high-tech startups - Cloud/SaaS based technology.

Over 10 years of hands-on experience with marketing communication, product marketing and product management of high-tech products and digital marketing agencies.

HubSpot Inbound Marketing Certified.

Passionate about helping with "Cause Marketing". I volunteer for...

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Portfolio

Deemed fully capable of delivering marketing services using the HubSpot platform. She...
HubSpot Product Certified
Certified in inbound marketing from HubSpot
Created a banner ad that had a high level of Click Through Rate (CTR) - Call To Action...
Designed layout for website Designed rotating header/Call to Action (CTA) banners...
Created an appealing and easy want to identify and select industry solutions
Created a complete logo with icon, font and tagline
Created an icon to represent paper going digital
Edited/updated content on an existing datasheet Added new logo/tagline Enhanced color...
Content for department specific solution - vertical market
B2B Enterprise Content Management (ECM) company - Branding; logo, tagline, icon -...
Researched and selected image to represent all 3 cancer support groups; prostate,...
Researched and selected image to represent multiple cancer support groups Content...
Researched and selected brain injury support group image Colors - purple is calming and...
Created arrow image to represent icon for geospatial mapping Created tagline...
Created slogan: Search - Find - Buy Designed layout to easily drill down into solutions...
Designed the layout Selected the images to represent the product solutions Content...
Research topics for weekly electronic newsletter. content was also shared on the...
Worked with the client to write press release Obtained a testimonial Increased press...

Skills (15)

Tested
Cause Marketing
Product Marketing

Service Description

MARKETING:

Marketing Automation:
- HubSpot Inbound Marketing Certified
- Lead Generation/Lead Nurturing
- Demand Generation

Strategy:
- Buyer Personas
- Buyers Journey

Content Creation:
- Email Marketing
- Blogging
- Press Releases
- Landing Pages
- Call To Action (CTA)
- Search Engine Optimization
- Website Content Management (WCM)
- Google Analytics

Social Media:
- LinkedIn
- Twitter
- Facebook
- Google+

PRODUCT MARKETING:

Strategy/Vision:
- Product Roadmap
- Competitive Analysis
- Market Research
- Market Requirements Documents (MRD)
- Product Positioning
- New Product Launch / Go-To-Market Strategies
- Industry Vertical Segmentation
- Partnerships Third Party Relations

Sales Collateral:
- Datasheets
- White Papers
- Case Studies
- Testimonials

Sales Tools:
- Presentations
- Webinars
- RFP Templates

PRODUCT MANAGEMENT:
- Product Life Cycle Management (PLC)
- Product Requirements Documents (PRD)
- Cross-Functional Team Leadership
- Scrum Product Owner
- Agile Methodologies
- User Interface Design
- User Experience


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Employment

Transitional Marketing
Owner/Executive Director
2014 - Present
Contract Marketing Services: Inbound Marketing - HubSpot Inbound Marketing Certified Product Marketing Product/Project Management
Questys
Director of Marketing & Product Management
2010 - 2014
Cloud/SaaS based Enterprise Content Management (ECM)
FDB Media
Sales & Marketing Director
2009 - 2010
Contract position - FDB (Find Demo Buy) Media was an Internet Search Engine Optimization (SEO) company
Where 2 Get It, Inc.
VP of Marketing and Business Development
2007 - 2009
Digital Marketing Agency - Location Based Services
Local.com
VP of Product Management
2006 - 2007
Digital Media Agency - Local Search Advertising

Education

National University
BBA - Computer MIS
-
National University
MBA - Marketing
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

HubSpot
HubSpot Inbound Marketing Certified
Inbound Marketing
Online Demand Generation
Lead Generation
Content Creation
Email Marketing
Blogging
Landing pages
Social Media
Marketing
Product Marketing
Product Management
Cause Marketing
Cancer
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
Username
VickieMcGee
Type
Individual
Member Since
March 2015
Elance URL
Verifications
0
Vickie M. | Elance

Vickie M.