If the pen is mightier than the sword,
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Then what can be mightier than a word?
A word can start a revolution,
Change the world or stay an execution.
My words have sold a can of soda pop.
They’ve brought customers into a shop.
They made some people stop and think.
They’ve made others buy a drink.
I write for fun. I write for money.
I write when I find something bizarre or funny.
I write long copy and short snappy lines.
I usually write to very very tight deadlines.
I may not know absolutely everything,
But I do know the length of a piece of...
Over the years I’ve specialized in non-traditional forms of advertising from direct to online to activations, shopper marketing and mobile promotions. I started out thinking I knew it all… now I know a lot, but realize that every brand, every brief, every challenge is going to bring new insights and demand a different approach and that the day you know it all is the day you call it a day.
I enjoy taking on new challenges, whether it be editing and referencing the SAPPI Tree Guide or writing a freelance humour column for new parents in Your Pregnancy Magazine.
I work for myself and contract to agencies, brands and individuals who need corporate, advertising and marketing communications or help with personal writing projects. I write a blog on www.furrynuff.blogspot.com and flummoxed by the lack of children’s books dealing with the issues faced by children, am writing a series of stories for young reader.
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Director - Senior Writer
2010 - 2011
As a copywriter I freelance on project or contractual bases to a variety of corporates and advertising clients. I work on advertising campaigns to both internally and to consumers and marketing and...
Saatchi & Saatchi, Johannesburg
Senior Copywriter Conceptual – ABL, Activations, C
2009 - 2010
Saatchi & Saatchi has given me the chance to grow my above-the-line and through-the-line experience. As part of the senior conceptual team I was involved in conceptualizing pitch work and training...
Brand Activation, Ogilvy Johannesburg
Group Creative Head - Activation Specialist & Copy
2003 - 2009
At Brand Activation I was privileged to work with Howard Schmidt, Felix Kessel, Vanessa Klevansky and George Rautenbach. Their utter commitment to producing quality creative solutions that exceed...
2002 - 2003
Clients: Toyota Trucks SA, Toyota SA (Land Cruiser, Prado, RunX, Corolla), Vodacom, World Vision, Absolute Tours, Bonitas Medical Fund, First National Bank, Creative Life, Samsung
Copywriter, Marketing & Media
2001 - 2002
Background: Bluehr* was a start-up software solutions provider to the recruitment industry. We developed implemented a middleware application to integrate online recruitment tools into a single...
Systemsfusion™ San Francisco
Technical Writer and Marketing Communications
1999 - 2000
As the technical copywriter, I researched and wrote white papers on the state of the IT industry as well as handling marketing packs and the development of website copy.
FCB Lindsay Smithers
1999 - 2000
Clients: Toyota LandCruiser & Prado; Toyota Hilux; Toyota Hino Trucks; MultiChoice (satellite TV); NBS (bank); Siemens Pharmaceutical; Vodacom (cellular provider)
Duties: My art director and I...
University of the Witwatersrand
Bachelor of Arts
Roedean School South Africa