A decade ago, none of us (including me) really understood exactly how digital marketing would change the way companies do business. Today, many innovative, high-performing organizations struggle to understand and harness the enormous power of digital marketing technologies as they work to brand themselves, build community and drive revenue.
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I keep up with this changing field and I deliver results. Quick examples:
Speedway Auto Mall - By surrounding video with functionality, boosted the success of one marketing campaign, catapulting the...
What We Do
Intercast Network offers the only video platform advertising platform that seamlessly integrates distribution, engagement and real-time analytics in one place. By integrating media buying, ad serving, social media, targeting, optimization and brand management into its platform, Intercast simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers.
How We Do It
Our focus is on distribution, interactivity and data. We increase the value of content by increasing views and creating engagement and call to action around it. We push it out via paid, earned, and owned media through a Facebook app, widget for articles and blogs, microsite, mobile, and through dynamic banner ads that keep the user on the page.
The unit experience is interactive and engaging, providing for a two way communication with brand and consumer, through chat, polling, Q&A, and even commerce baked in. On the back-end we provide very rich metrics like demographic data we get from people interacting with the unit and the ability to push out polls and get business intelligence, and everything is in real-time so you can adjust instantly.
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