A great copywriter should put together a well thought out plan and preparation for the project? Before writing one word of copy, it is important that the product be researched; it's benefits and features, the big promise the product makes, and the solutions it provides to the end user. Forget the fancy phrases and empty words...they will sound nice, but they will not sell because the copy does not inform.
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Oct 29, 2012|E-books and Blogs|Private|Completed
Oct 22, 2012|Research|Private|Working
There are many ways to write copy. But writing effective and persuasive copy without using fillers and fancy phrases required skill and an in-depth analysis of the project for a successful outcome,
Before I write one word of copy...I gather information I need to write a dynamic piece. I follow a four step procedure every time to gather important material for your project and then create a detailed outline covering all relevant aspects of the promotion.
By doing this, the client has a quick overview of what the final product may look like and I am able to complete my assignments on or before the deadline. I always encourage feedback and work with the clien'ts suggestions.
Areas Of Expertise:
While I have written copy on many topics...my areas of expertise are within the beauty, health and wellness, diet and nutrition, personal development and fashion industries. I have written articles, brochure copy, training manuals and web content pages for many happy clients.
My copywriting style is very versatile. Yet, I follow a detailed outline and strategy...starting with an attention grabbing headline that incorporates four powerful points. Then I lead the reader with a promise within the first paragraph...followed by several sequential steps that creates winning copy every time from start to finish.
Some of the niches I have written for either as direct sales letters, brochure copy or web content copy are as follows:
Online catalog product descriptions...
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