I am a senior copywriter and editor with 20 years of professional experience. I also have a stellar track record on Elance dating back to 2002. My clients have included Howard University, Acme Smoked Fish Corporation, Ian's Natural Foods, and Avery Dennison.
I hold a bachelor's degree in English from California State University San Bernardino and have completed graduate business studies in Finance, Total Quality Management, and Public Relations at Saint Michael's College.
Contact me to request a quote.
S E R V I C E S _
Ad Copy | Articles | Bios | Book Ghostwriting | Brochures | Business Writing | Case Studies | Content Marketing | Copy Editing | Copywriting | Corporate Communications | Crisis Communications | Direct Mail | Educational Material | Email Marketing | Ghostwriting | Letters (Sales, Introductions, Routine Customer Communications) | Manuals (User, How-To, Technical) | Newsletters | Packaging | Post Cards | Presentations (PowerPoint, Flash, Broadcast Video) | Press Releases | Product and Real Estate Property Descriptions | Proofreading | Proposals | Relationship Marketing | Resumes, CVs, and Cover Letters | Scripts (Flash, Broadcast Video, Explainer Videos, Tutorials) | Social Media | User Interface Content | Website Content | White Papers | Writing Consulting |
B I O _
I am a senior copywriter and editor with 20 years of professional writing and communications experience, supporting clients on an ad hoc, ramp-up, and long-term basis. Services include content development for a range of marketing, business, public relations, and technical applications. As an editor, I offer substantial improvement of creative marketing collateral, grammatical review, corrections to non-native English, and pre-print proofreading.
Prior to launching my consulting business in 2001, I worked as Investor Relations/Corporate Communications Specialist at IDX Systems Corporation (NASDAQ: IDXC), now GE Healthcare, where I managed the company's annual report process, assisted C-level executives in selecting the ideal theme, analyzed and advised on design, and directed schedules.
In this role, I worked hand-in-hand with the Director of Investor Relations to manage shareholder and Wall Street expectations and execute powerful communications campaigns in response to downsizing and crisis situations. I helped to facilitate flawless quarterly earnings release processes, editing press releases and distributing each via PR Newswire.
In my corporate trade show work, I developed participation objectives and strategies to maximize product exposure and expedite sales processes. I defined marketing opportunities for each show geared toward generating a stronger market presence. I assisted in theme, demo and exhibit space layout, and in the creation of internal and external promotional pieces.
I hold a bachelor's degree in English from California State University San Bernardino. Supported by a merit-based scholarship in Art, I completed extensive undergraduate study in life drawing and fine arts. Furthering my studies, I earned a 4.0 GPA in graduate business courses in Finance, Total Quality Management, and Public Relations at Saint Michael's College in Vermont.
N O _ O U T S O U R C I N G _ O R _ D E L E G A T I O N
When hiring a professional copywriter or editor, it is critical to ensure that the consultant you select will not outsource or delegate that project to a lower-cost third party or overseas organization. When work is outsourced, you lose control of your intellectual property and are not assured that work has been performed by a degree-qualified professional. Due to high unemployment levels in the United States, the cost justification associated with offshore labor, and the ease of cloud-based hiring, outsourcing has become a common practice in the industry and on Elance. As a sole proprietor, I take sole responsibility for all work assigned. No project - in whole or in part - has been outsourced, ever.
T E S T I M O N I A L S _
I have never met such a creative copywriter. Lisa is a genius.
I was wondering how Lisa had accumulated so many accolades, but now that I have had a chance to see what she's capable of first hand, now I know why. I give Lisa my full endorsement as a highly capable writer and creative thinker who brings brain power to your projects!
I'd relied solely on myself to execute different project for the most of my professional life. That is till I started using Lisa's services. She is professional, on time, pleasure to work with, and on the top of it with minimum instructions. Needless to say, I am highly appreciative of Lisa's work and strongly recommend it to everybody who is looking for project's fast and professional execution.
I can't tell you how excited I am and how pleased I am with the final outcome. I've enjoyed this process and will miss looking forward to your emails. Waiting for the drafts was like waiting for a birthday or Christmas present :)
I was blown away with the content she wrote for my press release. She made the words jump off the page. If you're looking for the best in the business, look no further.
Lisa has provided exceptional service. I have been using her now for all my website and newsletter content. I send her my brief and within days she provides me with excellent copy. Hence I will continue to use her for my bi monthly newsletters and any other work that I need. I highly recommend her to you.
I could not be more pleased with the style, organization, accuracy and detail provided for my project. VisualContent immediately "got" what I was looking for and thoroughly and accurately created the content I needed for my new business website. And she did so ahead of schedule and with remarkable professionalism and enthusiasm! I will definitely be returning for my future writing needs!
Lisa has an uncanny ability to write about subjects that she is learning about for the first time and writes in a way where a neophyte can learn and a veteran can appreciate the content. Bravo!
WOW that is all I have to say! Seriously I expected you to be awesome, now you confirmed it!!
Another outstanding piece of work and exactly what we were hoping for! I'm getting an even greater appreciation for what you do.
Hands down....most superb writer I have ever had the pleasure of working with! Lisa spends quality time on perfecting each and every sentence and word that results in a stellar piece. Her work was so amazing that we extended the first project that will just continue to grow! She's my writer for life!
VisualContent 'walks on water!!!!' She has the gift of taking everyday verbage and bringing emotion and feeling to the copy so it stands up on it's own and does all the selling for you. I am more than completely satisfied and I would highly recommend her to any of my professional colleagues and friends.
At last I have found a copywriter that does the job to a very high standard. My best choice this year.
She took my dry, flat language and made it SING, on time and at a fair price. I will definitely work with her again. and recommend her HIGHLY.
There's a fine line between pushy writing and writing that makes a prospect search frantically for the ORDER button. Lisa knows how to make people push that button!
My final product not only exceeded my expectations, but added value to my company's vision of itself! Six out of five stars.
It was amazing. Everyone who reads it is just blown away. Very impressive job.
Lisa is so good I'm looking for work just so I can use her again.
I'm so thrilled and excited about the letter you've compiled, I want to buy my own product!
I am so impressed with how Lisa was able to understand our project, because it is quite layered and complex. The words and style she used nailed our market niche. eloquently written and concise, giving the feeling we wanted to convey to our clients and customers. Beautifully done, great price, communication, timely and friendly! Thank you!
Saint Michael's College | Colchester, Vermont
Graduate studies: PR, Finance, TQM
2001 - 2002
California State University, San Bernardino
1992 - 1994
Visual Content Communications
2001 - Present
IDX Systems Corporation (Now GE Healthcare)
Investor Relations/Corporate Communications Specialist
1999 - 2002