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Viviana Laperchia | Elance
 
176985602337900
Last Sign-in: Oct 23, 2014

Viviana Laperchia

Strategic Thinker and Innovator
   Canada
  |   Toronto, Ontario

Overview

Minimum Hourly Rate $99

As a Canadian certified CAAP professional (Institute of Communication Agencies) and strategy with 5+ years experience in Communications, I can flexibly move from strategy to execution, with measurable results in mind.

I believe in the human side of marketing, where consumers, as people, are king. I strive for brands to bring relevance into consumers' lives. I breathe innovation throughout the ideation process, opening new possibilities where other brands aren't playing yet.

From analyzing consumer needs to category and competition, I...

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Skills (10)

Tested

Service Description

- Research and consumer insights

- Branding and Identity

- Creative Strategy and Planning

- Integrated Communication Strategy

- Copywriting and Content Management

- Public Relations

- Translations

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Employment

Freelancer and Contractor
Marketing & Communications Consultant
2010 - Present
Successfully assisted clients and agencies with a variety of services, including project management, marketing strategy, digital strategy, communications, and copywriting, - THE MIKE AGENCY -...
Panoram Italia Magazine
Managing Editor
2011 - 2013
Launched the first Toronto edition as Managing Editor, established solid relationships with local and overseas contributors, cultural organizations, and advertising businesses. Coordinated and...
CEMMENTI, University of Bologna
Research Assistant
2008 - 2009
Created two-week content and bibliography for European Union funded exchange program in Canada about Immigration, Nationalism and (Trans)Nationalism; strategized theme, structure and goals.

Education

Institute of Communication Agencies
Communications&Advertising Accredited Professional
2013 - 2014
ICA and The Knowledge Engineers 12Ahead
Ten Best Innovations in Creative Technology
2013 - 2013
UofT - School of Continuing Studies
Copywriting
2010 - 2010
University of Bologna
MA, Language Society and Communications
2005 - 2008
York University
CEMMENTI Exchange Program
2007 - 2007
University of Bologna
BA, Foreign Languages and Literature
2002 - 2005
Overview  |  Job History  |  Resume/C.V.

Keywords

Positioning
Creative Strategy
Branding
Innovation
Consumer Insights
Marketing Analysis
Integrated Campaign
Communications
Experience Design
Strategic Planning
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Identity
Username
vivianalaperchia
Type
Individual
Member Since
October 2014
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Viviana Laperchia | Elance

Viviana Laperchia