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Vicki K. | Elance
 
176985602337900
Last Sign-in: Jun 14, 2017

Vicki K.

Marketing and Business Plan
   France
  |   San Francisco, Ca
  |  7:06 am Local Time

Overview

Need strategic and operational marketing help or help with a business plan?

I have experience in the U.S. and Europe working for a range of companies start ups, small companies, and corporations on such brands as Viagra, Kraft snacks, Breyers, Johnson & Johnson, and Clorox.

I am a builder of businesses; marketing & brand strategy, advertising & implementation; long-term portfolio and new product development; digital media (developing websites, SEO strategy, social media, affiliate marketing). I have developed digital and social media...

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Jan 16, 2014|Other - Sales & Marketing|Private|Completed
Jan 2, 2014|Marketing Strategy|Private|Completed
|
4.5

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Portfolio

Skills (10)

Tested

Service Description

I am committed to your success and building your success on a low cost model that brings you maximum growth and profit.

Digital and Social Media Strategy

Develop Business Plans

Consumer Insights and Market Research

Branding

Advertising

Operational and budget planning

Positioning

Innovation

Experienced across industry segments (food, lifestyle, health and wellness, 3D film animation) in both B2C and B2B and able to apply appropriate best practices to other industries. B2C and B2C


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Employment

Independent Consultant:
Marketing Strategy & Operations(inbound & outbound
2013 - Present
Marketing strategy and operations for small and medium sized health and wellness companies. Focusing on both inbound (digital, social media marketing) and outbound.
PFIZER - Paris, France
SENIOR BRAND MANAGER - VIAGRA
2007 - 2012
Lead consumer marketing initiatives
Independant Consultant
Independant Consultant
2006 - 2006
Business development, marketing consulting, and business plan development for a boutique marketing consultancy and for a startup based in San Francisco
Abbott (TheraSense)
Manager - Marketing
2003 - 2006
Storytime Pictures
Marketing Consultant
2004 - 2005
Moonlighted on 3D Film Animation Start-Up: Marketing Consultant
Johnson & Johnson Consumer Products Company
Manager - Strategic Planning
2002 - 2003
Kraft Foods, Inc.
Associate Manager - Strategic Planning
1999 - 2002
The Clorox Company
Assistant Manager - Consumer Insights
1997 - 1999
Information Resources Inc
Associate Manager - Client Services
1995 - 1997

Education

INSTITUT CATHOLIQUE - PARIS, FRANCE
No degree awarded - Intensive French
2010 - 2011
INSEAD - France
MBA
2007 - 2007
The Goethe Institut
No Degree Awarded - Intensive German
2006 - 2006
University of Wisconsin - Madison
BA- Political Science and Journalism
1991 - 1995
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

Digital and Social Media Strategy Develop Business Plans Consumer Insights and Market Research Branding Operational and budget planning Positioning Innovation
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vmkaras
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Member Since
November 2010
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Vicki K. | Elance

Vicki K.