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Vicky Pagan | Elance
 
176985602337900
Last Sign-in: Jun 25, 2015

Vicky Pagan

Marketing research and insights expert.
   United States
  |   Jacksonville, FL

Overview

Vicky Pagán has an extensive career in marketing insights and business strategy working with Fortune 100 corporations across several industries globally. Vicky’s focus is always providing insight into a variety of complex marketing and business issues by applying the right combination of qualitative and quantitative research methods.

Throughout her 20 plus year career, Vicky has moderated hundreds of focus groups and in-depth interviews for Fortune 100 and Non-Profit firms including, Consumer Packaged Goods, Nutritionals, Financial...

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Skills (10)

Tested
Marketing Research
Focus Groups Moderator
In-depth Interviews Moderator
Quantitative Research
Brand Research

Service Description

I offer full marketing research and insights services - from design, implementation, analysis to actionable report and presentation. My clients include, all size companies, entrepreneurs, non-profits, as well as consultants, advertising agencies and other research firms.

I can partner with your marketing and internal research team or I can serve as your marketing research and insights resource for delivering fully actionable research programs.

My areas of expertise are the following:
- Qualitative research - I am an expert moderator both in English and Spanish. I conduct focus groups, both face to face or online, in-depth interviews, ideation sessions, a day in the life of customer, among others.
- Quantitative research - survey design, online surveys.
- Combining internal information, with external market information and primary research to provide you a holistic view of your customer, market and business.

I have experience on research methods across the brand lifecycle - from early exploration, brand development, product development through launch and post launch. Some of the key areas of expertise include:

- Early Exploration - Ideation, Market Analysis, Competitive Analysis, Market Segmentation.
- Brand Development - Positioning or repositioning research, Consumer Segmentation, Need-gap analysis, Name development.
- Product development - Attribute and Benefits, Concept testing, Pricing research, Packaging research, Advertising research, Total Proposition test.
-...

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Employment

Bridgeway Insights
Chief Brand Strategist
2012 - 2015
• Helping clients develop their brand story to reinforce the connection with their target consumers. • Successfully applying insights tools – qualitative and quantitative – to assess branding...
Overview  |  Job History  |  Resume/C.V.

Keywords

Marketing research
Brand research
Qualitative research
Focus groups
Moderator
In-depth interviews
Quantitative research
surveys
consumer segmentation
competitive analysis
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  • 12 months
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VPagan
Type
Individual
Member Since
June 2015
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Vicky Pagan | Elance

Vicky Pagan