I have BA in Mass Communications from MIU and MA in Advertising from Bucks ad school UK. I'm specialised in Strategic Planning. I studied psychology and intro to counselling course.
I have marketing comms experience from Egypt, UK and GCC. I have worked for one of the biggest advertising networks IPG where I worked as a planner for McCann's Commonwealth in handling Chevrolet's global account. That's 13 nameplates each has its unique target audience. I was constantly exposed to new target segments everyday depending on the car line.