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Bob S. | Elance
 
176985602337900
Last Sign-in: Sep 3, 2012

Bob S.

Team-oriented marketing/management consultant
   United States
  |   Aledo, TX

Overview

Experienced senior marketing professional with broad general management experience. Multi-channel retail experience in US. Broad experience in international brand development, export sales. Extensive background in licensing in US and internationally. Managed complex product development/launch cycles. Multi-million dollar media plan experience. Billions dollar brand development/management. Sponsorship development and execution. And more ...

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Skills (3)

Tested
Advertising
Management Skills
Marketing

Service Description

One-person consultancy with ability to pull in cross-functional experts as needed. Experience in products marketed to women and men, fashion/apparel, entertainment, sports-related. Background in marketing research. Strategic focus.

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Employment

Boy Scouts of America
Sr. Manager Program Innovation
2008 - Present
Project leadership of largest change in Cub Scout delivery since the 1970s change impacted 7 Cub Scout leader publications (one new) and three Cub Scout leader training modules affecting over...
Williamson-Dickie Manufacturing Co (Dickies brand)
SVP Marketing & Merchandising
2002 - 2006
Responsibilities: Worldwide brand development; US marketing, product development, merchandising; direct-to-consumer sales channels (web, catalog, stores); international export sales, worldwide...
Sara Lee Branded Apparel (Hanes Brands, Inc.)
VP of Hanes/Just My Size Brand Development
2001 - 2002
Responsible for overall branding for Hanes/Hanes Her Way and Just My Size, representing $6 billiion+ in sales revenue. Directly responsible for advertising creative and media planning/execution...
Sara Lee Branded Apparel
Various: See Comments
1983 - 2001
Marketing Director (1996-2001) Hanes megabrand; Sara Lee bodywear Olympic Marketing Director (1993-1996) Corporate Marketing Director (199-1993) Corp HQ Marketing Research Director 1990-1992)...

Education

Arizona State University
BS Business Administration - Marketing Concentration
1975 - 1978

Keywords

marketing
branding
licensing
merchandising
strategy
My Snapshot
Finance & Management
1
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  • 12 months
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Identity
Username
watchoverya
Type
Individual
Member Since
July 2008
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Bob S. | Elance

Bob S.