If you want a steady, predictable stream of leads and customers from Google Adwords you have to learn and test first. Google makes you pay through the teeth. The Adwords account setup is littered with options to make you pay too much per click.
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In my 8-year Adwords experience, I've transformed many battered Adwords accounts into winners in as little as 30 days most of the time.
Managing a dozen of B2B and B2C campaigns. Monthly AdSpend $1K-$5K per client now.
Most of the time, the landing page is not converting as well as it should....
Clicks, clickthrough rates, bounce rate, etc. are all nice. But whether it's leads, customers, patients or clients you are looking for, in the end it's all about RESULTS.
Your prospects may be searching for your product or service on Google or hanging out in Facebook. You want the phone to ring, forms filled by prospects, newsletter sign-ups, etc.
Conversions is all that matters.
Adwords is a beast and it changes all the time. But it delivers clients like clockwork once all the parts are performing as they should.
Digital marketing allows you to measure performance at every step and that is my job.
If you already have a Google Adwords account, It all begins with an audit. I charge a premium for this depending on how many keywords there are in your account. Less than a hundred keywords is $297. More keywords will cost you $597. I check everything. Extensions (you do use extensions, right?), Keyword groupings, Ad performance, Account setup, etc.
If you just want an account setup for Google search, it's $250. Including keyword research. It will cost you the same for a Display Network campaign.
Your minimum Ad Spend (Adwords ads budget) has to be at least $1000 per month.
Remarketing campaigns are also a great way to bring back prospects who have showned interest in what you have to offer.
If your prospects are on Facebook, it may be more profitable for you to run ads there and keep in mind you can also run remarketing campaigns on Facebook too.
YouTube ads are...
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