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Daniel Ford | Elance
 
176985602337900
Last Sign-in: Nov 14, 2011

Daniel Ford

Web Analytics and Optimization Expert
   United Kingdom
  |  9:09 am Local Time

Overview

Minimum Hourly Rate $49

I can provide help to companies at any stage in the web analytics life cycle.

Service includes.

- Developing KPI frameworks for Websites and Mobile Apps
- Tagging briefs and implementation guides
- QA of implementations
- Training clients in various Web Analytics tools
- Automated standard reporting
- Insight reporting
- Planning and executing A/B and MVT tests

Tools I am fluent in include Omniture – Site catalyst and Test and Target, Webtrends 9 - 10, Google Analytics, Coremetrics, Visual website Optimiser, Google Website optimiser.

I...

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Skills (1)

Tested
Knowledge of Google Analytics Test
My Score
avg

Employment

LBi
Web Analyst
2011 - Present
Web Analyst responsible for the full life cycle of Web Analytics for clients such as Disney, Barratt Homes, Lloyds of London, Unilever (intranet), Channel 4 and Premier inn on a retainer basis....
COLT Telecommunications
European SME Sales & Marketing Manager
2006 - 2009
European SME Sales Systems Manager responsible for building a new Sales Order Management System, through the management of 3rd party suppliers Infosys and Sapient. I led the SME team that delivered...
COLT Telecommunications
COLT Partner Online Manager
2005 - 2006
COLT Partner Online Manager responsible for the COLT Partner Portal across 13 Countries and Head of the Pan-European Partners and Midsize Team. This was an “in-house” project that under my...
COLT Telecommunications
Systems Analyst
2004 - 2005
Systems Analyst responsible for assisting in the creation of the COLT Partner Online Service that delivered Voice Traffic Reports across Europe. The reports identified sales opportunities to win...

Education

University of Leeds
BA Economics and Philosophy
2001 - 2004
Overview  |  Job History  |  Resume/C.V.

Keywords

Web Analytics
Google
Optimization
Web Trends
Omniture
My Snapshot
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Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
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Identity
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WebAnalyticsExp...
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Member Since
November 2011
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Daniel Ford | Elance

Daniel Ford