Founded in 2008, Decision Data Corporation is a business focused on software and application solution design for the online marketing mechanism. Our primary focus is in data systems and applications, as well as a strong hand in custom solution design. We are experienced in Omniture, WebTrends, Google Analytics, and Yahoo! Analytics heavily for the past 7 years. Our core competencies are experience in implementation and data collection quality, statistical modeling and data management, & advanced measurements/insights methods.
Certified expert services in building, setting up, and maintaining database driven applications and online marketing strategies. Services range from web analytics implementation engagements, to full scale e-commerce presence establishment for entry to medium-size businesses (ranging up to $20 million annually and having fewer than 50 employees).
Core Competencies (in order of preference and strength of skills):
1. Web Analytics Implementation and Reporting Services
2. Custom BI System Dashboard Building, Design, Development & Training
3. Internet Marketing Campaign and Website Optimization/Testing Services
4. Custom Database Driven Application Design & Development
5. Packaged CMS or eCommerce Store Deployment and Customization
Consultation is available for analysis practices as well as optimization strategies for effective marketing.
Training of key personnel is available to enrich teams to leverage knowledge of tested marketing practices and build a culture of effective data-supported management tactics.
Open Source platforms are especially suited to our skills. The well of our experience is in LAMP (Linux, Apache, MySQL and PHP). This includes 3 years experience with Magento, ZendFramework, ZendServer CE, as well as client-side JS libraries like JQuery, MooTools, Prototype, and Scriptaculous.
Adobe Training Services for Omniture Technology
Adobe Certified Expert
Web Analytics Association
Advertising Professional Company
Authorship: Website Optimization Secrets
Adobe Omniture Training
Omniture SiteCatalyst Implementation Professional
2007 - 2007
Florida Atlantic University
B.A. - Communication
1999 - 2002
BGT Partners (Miami, Florida)
Senior Digital Analyst
2010 - 2011
Position: Senior Digital Analyst January 2010 - October 2011
Position carries the responsibilities of managing data processes, formats, protocols, and systems from several high-volume clients and aligning their similarities into an agnostic relational database system with applied 'Master Data Management' principles. Upon establishment of sound routines and tested security practices by published standards, the data is constructed into reporting requests and automation routines for business level reporting efficiencies and value-forward analysis for insights and recommendations.
Position: Senior Marketing Data Analyst
My role consists of collaborative analysis and development work to provide real time tracking solutions to administrative and C-Level officers in a marketing allocation and accountability-driven atmosphere.
WebSiteOptimization.com | Dresser Industries (Glob
Web Analytics Solutions Expert
2009 - 2010
Additional duties outside of implementation specific scope include pre-implementation log file analysis, Flex application development, custom reports, and the integration of custom metrics per the systems requirements of the Chief Marketing Officer based in Texas.
33Delivered | Museum of Natural History
Data Solutions Lead & Analysis Expert
2009 - 2010
As a contributing resource to the host of projects assumed by 33Delivered for the American Museum of Natural History in New York, Wicked|Sciences has participated intimately in the development, application, integration, and refinement of their WebTrends Marketing Lab and SDC (SmartSource Data Collector) systems. These custom integrations included the ability to measure accross multiple vendor domains, including third party technologies, and to relay data back to a central repository for analysis and application.
From that point, WebTrends has been used as the pulp for the seamless decisions engine used in everything from Optimization Initiatives, to design overhauls, to Vendor Performance measurement, SLA Enforcement, and Google Grant Paid Search Reporting for the musuem management and administrative body.
eCommerce Initiatives Director
2007 - 2008
During employment as Web Analyst > eCommerce Initiatives Director for CableOrganizer.com, our tream installed a process of analysis, reporting, and insight action management. This system was used to develop marketing initiatives and justify investment into specific campaign types and venues, as well as additional projects and business decisions. With the primary goal being efficient goal and effective return on investment, both from a return on spend, as well as HR investment perspective, our actions helped to solidify consistent growth and exceeded expectations regularly throughout this engagement.
Beyond applied web analytics process, CableOrganizer was also responsible for large initial contributions to the growth of Wicked|Sciences and the US Patent Pending technologies being integrated into our solutions platforms. Systems and behavioral research performed at CableOrganizer was integral in contributing to the overall strategy and business trajectory of Wicked|Sciences at its incubation, outset, and initial growth period. Further, it remains a group of trusted advisors for direction of technology, as well as a fertile grounds for ideas and experimentation to continue our evolution.
Number of Employees
Escrow is accepted.
All solutions, suggestions, services, and analysis provided by Decision Data Corporation are handled on a project basis and remain at the described cost. Change work orders or deviation from our agreed project scope are handled on a case-by-case basis and require additional payment for hours accrued for debugging, development, integration, analysis, coding, designing, or any other service not herein described. All work delivered is the property of the client.
Additional information is typically available on our website 24/7 and by contacting us directly by telephone, email, or by using the forms provided on any of our websites.
Semphonic, Managing Partner
As a trained analyst receiving instruction from Gary Angel and Paul Legutko from Semphonic, an opportunity to nuture an interest and develop an internal culture around measurement technologies and methods turned into a dynamic business model for continued services and solutions innovation. As a reserve contracted resource to Semphonic, Wicked|Sciences still fosters continued communication and discussions on expertise associated with our fundamental likenesses.
Web Analytics Demystified, CEO
For a period of 8 months, Daniel Shields contributed to the highly visible and trusted reference of the cache of blogs located at WebAnalyticsDemystified.com. Mr. Shields focused his posts on the applied practice of web analytics and data analytics process support for online marketing initiatives, user experience, and quantified behaviors. In addition, a great deal of applied practice content was focused directly on advancedment of internal process for business, as well as outlines for regular experimentation.
In June 2008, as a result of moving to Wicked|Sciences full time from CableOrganizer, Mr. Shields migrated his blog and content to the Wicked|Sciences cluster of websites and continues to contribute to the Web Analytics community from those venues.
CableOrganizer.com, COO, Vice President
Director of eCommerce Initiatives: Worked with INC500 retailer to oversee undertaking of major marketing accountability and ROI strategic investment overhaul.
Delegated tasks to managers and associates dealing with:
Usability and Multivariate Testing
Search Engine Marketing Efforts
Implementations of New Vendor Solutions
Advertising Campaign Management