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Will Gubb | Elance
 
176985602337900
Last Sign-in: Oct 13, 2014

Will Gubb

30 years experience PR, marketing, IMM graduate
   South Africa
  |   Cape Town, Western Cape

Overview

Minimum Hourly Rate $8

I have worked in PR and marketing and had my own PR business.
I have excellent concept development and copy writing skills and have over 100 published stories and adverts which I have done for my clients.
Experienced in online campaigns, SEO, print media and obove the line commercials.
I have 30 years experience in sales, marketing, new business development and PR.
I'm an entrepreneur and a go getter and have excellent media contacts in southern Africa.

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Portfolio

wrote press release and gained publicity in relevant print media
press release
coverage
summary of print exposure in 1 month for client Safequip
wrote story and included pictures
developed story and sold to the editor
safequip
press release

Skills (10)

Tested

Service Description

COMPANY Full Impact Marketing
Position Owner
Period 1-5-2005 to 2014

Full Impact marketing is a PR, advertising and digital agency. I established traction in the marketplace in 2005 by consulting to clients, servicing industry sectors that had a need for integrated marketing campaigns.
• Developed an online public relations system including social media for business to enhance their online media profile and web visibility.
• COPY WRITING, ADVERTISING PRODUCTION AND BUYING
• CREATIVE CONCEPT, DIGITAL PROJECTS, PR AND WEB
• STRATEGIC MARKETING, BRANDING, RESEARCH
• SALES AND MARKET DEVELOPMEBNT, NEW PRODUCT DEVELOPMENT ETC

Clients

SafeQuip DEC 2009 – April 2012

Achievements
• I consulted to them in a marketing management role and did PR, print advertising, concept & design, media buying and online content campaigns.
• Project managed integration of online content CMS, technical and organic SEO and updated content 4-6 times per month moving them from page 4 to page 1 on Google.
• Revenues grew from 50M to 100M in 2012.
• Achieved over 65 pieces of published editorial content in newspapers, magazines and online including 3 radio interviews
• Positioned them as the market leader “SA’s leading fire equipment manufacturer”.
• Consulted to them on all aspects of marketing and communications.
• Conducted market and competitor research on The Pumps Industry In South Africa for board members of the holding company, Rovic and Leers.

Thebe Tourism
• Conducted PR for...

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Overview  |  Job History  |  Portfolio  |  Resume/C.V.

Keywords

PR
business writing
content creation
campaign development and implementation
blogging web content marketing
sales
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  • 12 months
  • Lifetime
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Identity
Username
williamgubb
Type
Individual
Member Since
October 2014
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Will Gubb | Elance

Will Gubb