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Challapalli Kalyan R. | Elance
 
176985602337900
Last Sign-in: Oct 30, 2012

Challapalli Kalyan R.

Brand & Consumer Strategy Planner
   India
  |   Mumbai, Maharashtra

Overview

Minimum Hourly Rate $110

A marketing & communication strategist with exposure to creative writing, door-to-door selling, design management, account management and strategic planning.

Rich experiences: Paper route boy in rural Andhra Pradesh, door-to-door salesman at age 16, helped my friend run a crockery shop (which also sold honey & incense sticks and whatever else his father could think of), Copy writer-cum-client servicing guy in a 6 man agency, Sold Ponds dream flower talc door-to-door in the heat of Hyderabad, a suit in a design agency, advertising - account...

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Portfolio

Strategic solution to app creation for telecom brands
http://www.slideshare.net/ChallapalliKalyanRam
customer service in the digital world
http://www.slideshare.net/ChallapalliKalyanRam

Skills (1)

Tested
Campaign planning

Employment

Leo Burnett Singapore
Senior Director Strategy
2010 - 2012
A role with regional perspective of brands and a rich mix of different markets. Digital a natural & strong part of the marketing mix. Exposure to Asean & South East Asia: new cultures, new...
Contract Advertising - Mumbai
Head of Strategic Planning
2008 - 2009
Handling a team of 8 planners in annual Brand Game-Plan generation with consumer at the core, Strategic Way forward for brands in conjunction with the individual brand teams & account management...
Diageo India Pvt Ltd
Manager Consumer Planning & Research
2006 - 2008
Country planner for all brands (White spirits, Rums & Scotches). Incharge of annual game plan generation, consumer insights which drive growth, Strategic way forward for brands, Communication...
Contract Advertising
Supervisor - Strategic Planning
2005 - 2006
Strategic Planner involved with Brand Communication development & Annual Brand Plan Generation - along with Client Marketing Teams and Account Management teams. Key Brands handled: Shoppers Stop...
Ambience Publicis Pvt. Ltd.
Account Manager - Ambience Marico
2004 - 2005
Account Manager handling Marico as the Client. Launched Parachute Advansed After Shower Hair Cream Launched Parachute Therapy Re-positioned Parachute Jasmine & worked on developmental projects
Network Advertising
Account Executive
2003 - 2004
Handled accounts like Thomas Cook, HDFC Home Loans, Launched Sykz Hair & Skin Clinic - apart from helping out on various other brands. Learnt my ops there. Shall always remember Network for the...
DMA Branding
Project Lead
2002 - 2003
A project manager, handling a team of 6 designers - primarily responsible for understanding client's strategic design needs and translating them into creative briefs for the creative team to...

Education

Symbiosis Institue of Mass Communication
MPCM
-
RMC school, Palakol
SSC
-

Keywords

My Snapshot
Sales & Marketing
1
Elance Level
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  • 12 months
  • Lifetime
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Identity
Username
Wolfzhowl
Type
Individual
Member Since
October 2012
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Challapalli Kalyan R. | Elance

Challapalli Kalyan R.