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Sandra E. | Elance
 
176985602337900
Last Sign-in: Oct 18, 2009

Sandra E.

Increasing sales through effective communication.
   United States
  |   Livonia, MI

Overview

Minimum Hourly Rate $25

I live to write; I write to live. As president of Purple Eagle Marketing and with my more than 20 years in marketing communications working for clients such as CNA Life, Holiday Inn and the Arthritis Foundation, I can help you:

***Increase sales.
***Attract more customers.
***Sing your brand.
***Soar above your competition . . . and more.

I bring to you a diverse experience, experience in writing:

***Brochures.
***Direct mail packages.
***Direct response articles.
***Advertising copy.
***Video scripts.
***Radio commercials....

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Portfolio

This direct response article promoting Accidental Death & Dismemberment (AD&D)...
This direct response postcard was written for Allegra Printing, for their Insty-Prints...
This direct response postcard was written for Allegra Printing, for their Insty-Prints...
This direct response postcard was written for Allegra Printing, for their Insty-Prints...
This direct response postcard was written for Allegra Printing, for their Insty-Prints...
This direct response postcard was written for Allegra Printing, for their Insty-Prints...
This direct response postcard was written for Allegra Printing, for their Insty-Prints...
This direct mail package promoted professional liability insurance to small engineering...
This direct mail package promoted professional liability insurance to small engineering...
5-panel, 2-color self-mailer brochure with insert targeted to those with arthritis;...
5-panel, 2-color self-mailer brochure with insert targeted to those with arthritis;...
5-panel, 2-color self-mailer brochure with insert targeted to those with arthritis;...
Tri-fold, full-color brochure promoting structured settlements to attorneys I...
Tri-fold, full-color brochure promoting structured settlements to attorneys I...
Tri-fold, full-color brochure promoting structured settlements to attorneys I...
I wrote this sales letter web copy to promote my ebook on brochures. This example...
I wrote this sales letter web copy to promote my ebook on brochures. This example...
I wrote this sales letter web copy to promote my ebook on brochures. This example...
This postcard mailer I wrote under my parent company, to promote my brochure workshops....
5-panel, 2-color self-mailer brochure with insert targeted to those with arthritis;...
5-panel, 2-color self-mailer brochure with insert targeted to those with arthritis;...
5-panel, 2-color self-mailer brochure with insert targeted to those with arthritis;...
Barrel-fold, full color brochure targeted to both the leisure and the business...
Barrel-fold, full color brochure targeted to both the leisure and the business...
Barrel-fold, full color brochure targeted to both the leisure and the business...

Skills (6)

Tested
Advertising
Advertising Skills Certification
My Score
avg
Editing
U.S. English Chicago Style Editing Skills Test (For Writing Professionals)
My Score
avg
Passed
English Grammar
U.S. English Grammar Test (For Writing Professionals)
My Score
avg
Marketing
Marketing Management Test
My Score
avg
Passed
English
U.S. English Basic Skills Test
My Score
avg
English Spelling

Service Description

Like its real-life inspiration, Purple Eagle Marketing can soar above your project, seeing the big picture. Then, her keen eye spotting the objective, she swoops down, grabbing the prey in her talons, producing results.

And the purple? Well, purple is a creative and whimsical color, so Purple Eagle Marketing provides you with creative solutions to achieve your objectives – and we might just have some fun along the way.

Creativity can certainly come when the Muse whispers in your ear. But that usually means you’re living in a garret. (And this state of affairs is good for neither writer nor her client.)

That’s why I approach your project with “strategic creativity.” With strategic creativity, I first gather and analyze your information in areas like:

***Business.
***Competitors.
***Target market.
***Current business environment.
***SWOT.
***Past marketing efforts.
***Your goals.
***Your objectives.

Now, this doesn’t necessarily mean that I formally assess your each and every project. But what it definitely does mean is that I approach your each and every project with an analytical mind. An analytical mind that gives birth to creativity, that produces results for you -- a rare combination.

So let me tell you a true story now.

I’d been working for my radio station client for about a month and I began feeling that everything I wrote sounded the same. So I decided to create a questionnaire for the on-air talent to tell me what kinds of...

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Employment

Hermanoff Associates
Manager/Account Supervisor of the McDonald's account
2001 - 2001
University of Toledo
Media Relations Manager
2000 - 2001
Lutheran Special Education Ministries
Communications Coordinator
1996 - 2000
Self
Freelance Copywriter
1991 - 1996
Clients included: Kirke-Van Orsdel, Des Moines, IA, that at the time, was the largest privately-held group insuror in the nation and KWWL-TV, a mid-market station in Waterloo, IA.
KXEL/KOKZ Radio
Copywriter
1989 - 1991
Area Business Magazine
Editor/Writer
1987 - 1989
Company no longer exists.
Knoxville Journal/Express
General Assignment Reporter
1986 - 1986

Education

Heritage House Publishing
Continuing Education
2007 - 2007
Heritage House Publishing
Continuing Education
2006 - 2007
Bradley Communications
Continuing Education
2006 - 2006
Public Relations Society of America
Continuing Education
2004 - 2004
University of Toledo
Continuing Education
2000 - 2000
University of Toledo
Continuing Education
2000 - 2000
American Management Association
Continuing Education
2000 - 2000
American Management Association
Continuing Education
1999 - 1999
American Management Association
Continuing Education
1999 - 1999
Public Relations Society of America
Continuing Education
1998 - 1998
Ferris State University
Continuing Education
1998 - 1998
University of Iowa
Bachelor of Liberal Studies
1982 - 1992

Keywords

creative writing
marketing
sales
strategy
copywriting
ghostwriting
My Snapshot
Writing & Translation
2
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
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Identity
Username
WordPower4U2
Type
Individual
Member Since
November 2007
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Sandra E. | Elance

Sandra E.