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Paul Lalley | Elance
 
176985602337900
Last Sign-in: Apr 24, 2014

Paul Lalley

Need great copy? Cool. That's what I write.
   United States
  |  11:36 pm Local Time

Overview

Minimum Hourly Rate $38

Sell products, or deliver services? Okay, what are the benefits of choosing your company over the thousand other providers delivering the same products and services?

Visitors want to know one thing: What's in it for me? Tell them that and your conversion ratios increase.

There's a right way and a wrong way to design website content architecture. How many clicks does it take for a site visitor to find product information, contact information, or order information? Do it right and business improves. Do it wrong and you've wasted a wad of...

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Apr 24, 2014|Sales Writing|$125|Completed
|
5.0
Apr 22, 2014|Article Writing|$0|Working
Apr 9, 2014|Sales Writing|$192|Working
|
5.0
Mar 27, 2014|Article Writing|$340|Working

View All »

Portfolio

Nine, fully-annotated classic American short stories across a three-part series....
Created, designed and wrote all features for six issues as Editor-in-Chief and sole...
A multimedia kit with a 60-minute live action video and 2 fully-interactive CD-ROMs....
A three-part series with 18 original, interactive "how-to" articles....
50,000 word genre novel (science fiction) published by Carlyle Books, NY. ISBN...
These two "how-to" pieces are part of "The Skills for Better...
An on-line, educational program for private investigator certification. Turnaround: 1...

Skills (9)

Tested
Advertising
Ecommerce
Editing
English
SEO/SEM
Public Relations
Technical Writing
English Grammar
Management Skills

Service Description

I'm an experienced, seasoned, creative professional in the design, writing and production of all print and nonprint media. Recently published titles include:

"Log on For Success: Using Internet Job Sites"
"Furnishing on a Shoestring"
"Food Safety: From Market to Plate"
"Home Safety: Prevention and Preparation"
"House Cleaning 101"
"PowerLearning: Supercharge Your Study Time"
"Skills for Better Living" (3 volumes)
Caboodle: the interactive kids' magazine
Directions: Book-Based Character Education

I have maintained solid, long-term business relations with numerous education and training publishers because I exceed their expectations and those of their end-users.

Paul Lalley is an SEO/SEM writer, editor, media developer, publisher and consultant. He has produced more than 300 articles on SEO and has optimized dozens of websites.

Professional Awards:

Gold Medal
New York International Film and TV Festival

Gold Medal
Houston International Film Festival

Gold Medal
National Educational Film Festival

Gold Medal
National Council on Family Relations

"Best of the Year" - Learning magazine

"Best of the Year" - Previews magazine

Gold Medal
Society for Technical Communication
-- ...and many more



Product Reviews

Coping with Death and Divorce
"Best of the Year" - Learning magazine

Good School Behavior
"Teachers will be delighted to have this upbeat series." - School Library Journal

A Kid's Guide to Families - 5 stars
"School...

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Employment

Words, Inc.
Owner
1979 - 2004
Educational Directions, Inc.
Managing Editor
1974 - 1979

Education

Southern Connecticut State University
Bachelor of Science, Library Science
1972 - 1975

Keywords

SEO/SEM copywriting
newsletters
website text
sales copy
SEO site analysis
copywriting
My Snapshot
Elance Level
Level represents activity and experience on Elance. Freelancers start at Level 1 and achieve higher levels through their work. A higher "Level" indicates greater earnings, ratings and other achievements on Elance. Learn More »
  • 12 months
  • Lifetime
Jobs
Total
Milestones
Hours
Reviews
5.0
Recommend
Clients
Total
Repeat
Earnings
Total
Per Client
Identity
Username
wordsinc
Type
Individual
Member Since
October 2004
Elance URL
Verifications
Paul Lalley | Elance

Paul Lalley