Paul Lalley | Elance
 
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Last Sign-in: Apr 20, 2014

Paul Lalley

Need great copy? Cool. That's what I write.
   United States
  |  6:26 pm Local Time

Resume/C.V.

Sell products, or deliver services? Okay, what are the benefits of choosing your company over the thousand other providers delivering the same products and services?

Visitors want to know one thing: What's in it for me? Tell them that and your conversion ratios increase.

There's a right way and a wrong way to design website content architecture. How many clicks does it take for a site visitor to find product information, contact information, or order information? Do it right and business improves. Do it wrong and you've wasted a wad of cash.

Call me. Drop me a line, or send me your URL.

I look forward to speaking with you.

Paul Lalley, Owner
Words, Inc.
Service Description
I'm an experienced, seasoned, creative professional in the design, writing and production of all print and nonprint media. Recently published titles include:

"Log on For Success: Using Internet Job Sites"
"Furnishing on a Shoestring"
"Food Safety: From Market to Plate"
"Home Safety: Prevention and Preparation"
"House Cleaning 101"
"PowerLearning: Supercharge Your Study Time"
"Skills for Better Living" (3 volumes)
Caboodle: the interactive kids' magazine
Directions: Book-Based Character Education

I have maintained solid, long-term business relations with numerous education and training publishers because I exceed their expectations and those of their end-users.

Paul Lalley is an SEO/SEM writer, editor, media developer, publisher and consultant. He has produced more than 300 articles on SEO and has optimized dozens of websites.

Professional Awards:

Gold Medal
New York International Film and TV Festival

Gold Medal
Houston International Film Festival

Gold Medal
National Educational Film Festival

Gold Medal
National Council on Family Relations

"Best of the Year" - Learning magazine

"Best of the Year" - Previews magazine

Gold Medal
Society for Technical Communication
-- ...and many more



Product Reviews

Coping with Death and Divorce
"Best of the Year" - Learning magazine

Good School Behavior
"Teachers will be delighted to have this upbeat series." - School Library Journal

A Kid's Guide to Families - 5 stars
"School libraries looking for a video for early elementary students on the
importance of the family would be well served by purchasing this fine video."
- Video Rating Guide

A Kid's Guide to Family Changes - 5 stars
"(The program's) treatment of the issues is sensitive and meaningful. Suggestions for dealing with children's concerns and feelings are realistic, reasonable and innovative."
- Video Rating Guide

Getting Along In School
"Bright, colorful illustrations, snappy musical introductions, and pleasant narration give viewers an enjoyable listening and viewing experience."
--School Library Journal

Guide to Personal Behavior
"Highly recommended"
- Video Rating Guide

Fighting and Bullying
"...the program helps students understand why such behavior is so destructive. Outstanding"
--Media Index

Vandalism and Stealing
"The examples are realistic...the presentation is effective."
- Previews

Understanding Yourself
"Technical aspects were excellent."
- Puget Sound Council

Understanding Your Feelings
"a valuable tool..." - Booklist

A Kid's Guide to Scary Things
"...the technical qualities of the series are excellent...reassuring, catchy and appealing." - Booklist

Decisions
"The ideas are well-presented in an instructional manner."
- School Library Journal

Developing Self-Confidence
"Well written...production values are excellent...creatively sensitive."
- Media Index

Additional product reviews are available upon request.


Certifications
State of Connecticut
Teaching Certificate/K-12 Media Specialist
Awarded: 1974
Education
Southern Connecticut State University
Bachelor of Science, Library Science
1972 - 1975
Employment
Words, Inc.
Owner
1979 - 2004
Educational Directions, Inc.
Managing Editor
1974 - 1979
Payment Terms
Terms are $35 per hour for copywriting, research and consultation. An estimated one-half payment is due on contract award; the rest is due when you're smiling.


References
Twila Sears
Meridian Education Corporation, Senior Editor
Author worked with Ms. Sears for 12 years providing editorial and media development services for this educational publisher until company merged with Cambridge Corp.
Dave Brown
Active Video Productions, President
Author has worked with Active Video since 1998 providing editorial and media design services.
Tony Matturro
Communications Skills, Inc., President
Author has worked with Tony Matturro at two different companies as content designer, writer and developer. Solid, long-term working relationship.
Paul Lalley | Elance

Paul Lalley