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William Rieck | Elance
 
176985602337900
Last Sign-in: Apr 4, 2014

William Rieck

   United States
  |   Houston, TX

Overview

Marketing professional with a passion for building effective marketing functions to support business objectives, grow sales and build brand equity - proven success across the full marketing lifecycle - expertise from strategy through execution.

Marketing Strategist
-Analyses: available market (TAM), competitors, customer surveys/focus groups
-Business objectives/metrics/market growth goal basis
-Business line, market segment and geographic strategy development
-Key analytics and ROI metrics (web analytics, sales results)

Communicator...

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Portfolio

Overall design concept, content creation

Skills (10)

Tested
Strategic Planning
Marketing Strategy
New Business Development
Change Management
Business Development
Project Management
Product Development
Marketing Communications
Marketing Management
Business Strategy

Employment

Independent Consultant
Strategic Marketing Consultant
2014 - Present
Helping a range of companies solve their branding, digital, strategic and communications challenges to build brand equity and market position.
ABS Group
Vice President - Marketing & Communications
2007 - 2013
Responsible for global brand management and marketing strategy for all ABS Group Companies including all online and offline communications. Initially tasked to revitalize a marketing function that...
Dynavox Technologies
Director of Marketing
2005 - 2007
Responsible for all corporate brand messaging including market strategy, outbound promotions, advertising, and tradeshows. Built Marcom strategy for the most successful product launch in...
Independent Consultant
Principal
2003 - 2005
Provided senior level consulting to a variety of small-to-medium sized Houston companies involved in EH&S training development and hardware manufacturing and distribution primarily for the Energy...
KBR/Brown & Root Services
Director Marketing/Business Development
1999 - 2003
Developed multi-million dollar opportunities in a variety of new markets including wireless telecommunications network build-outs and e-business distribution centers. Structured key partnering...
Williams Companies
Director Training Services Group
1995 - 1999
Director Williams Learning Services Group Successfully returned the consulting group (energy, pipeline, oil & gas) to profitability and achieved record revenues in 1998 of >$11MM with record...
Halliburton - NUS Training Corporation
General Manager - Training Services Group
1982 - 1995
Director International Training Services & Product Sales revived sagging International Product Sales from under $200k to over $1MM in 6 months by streamlining the Product Distributor Network...

Education

Indiana University of Pennsylvania
BS
-
Overview  |  Job History  |  Portfolio  |  Resume/C.V.

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  • 12 months
  • Lifetime
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Identity
Username
wrieck
Type
Individual
Member Since
April 2014
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William Rieck | Elance

William Rieck