Freelance writer/translator/interpreter/publishing consultant. Bilingual, with native proficiency in English and Chinese. Speaks fluent English, Mandarin & Cantonese. Published author in trade journals for articles and white papers. Ghost-author and editor for more than 30 titles. 13-year career as a marketer and customer loyalty specialist in banking and technology. Regional experience in managing end-to-end marketing in multi-national technology companies. Now engaged in part-time freelance work that capitalized on my professional...
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Kasikornbank (Thailand) launches strategic credit card merchant promotion program. As...
Article published in a trade journal known as Cards international
Magazine article on a BBC World broadcaster.
Title: Forging Great Tyes
Magazine article on exclusive luxury apartments in Florence, Italy
Title: Born Again...
Magazine article on the art of leather craft.
Titled: From Skin to Art
Press Release in English & Chinese
Business writing - white papers, press releases, executive speeches
Management communications - create corporate & business presentations & write accompanying script
Business development -- produce presentations
Marketing copy - company boilerplate, positioning statements
Translation: Chinese to English
Translation: English to Chinese
Consecutive interpretation: Chinese-English
Ghost-writing - biography
Desk research - Subject matter research for target objectives, i.e. consultancy research, authorship research, business research, etc.
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TIBCO Loyalty Lab
Senior Solutions Consultant
2012 - 2012
Senior business consultant covering Asia. Consulting lead for cloud-based loyalty management system. Assisted the sales team in all pre-sales efforts. Responsible for pre-sales business...
Head, Customer Loyalty | OCBC Cards
2010 - 2011
Section head and business manager of the OCBC$ Rewards programme. Leads a team of two with responsibilities in the financial, marketing and operational aspect of the programme. Business project...
2009 - 2009
Consultant based in Insight's Asia office. Consulting engagement delivery, business development support. Delivered or involved in the delivery of five projects across five different markets. Covers...
Director, Marketing | Asia Pacific
2005 - 2008
Individual contributor reporting to the Asia Pacific CEO. Managed the launch of the new corporate identity and product positioning in the market place. Executed aggressive trade marketing...
Assistant Vice President, Head - Loyalty, Prepaid
2004 - 2005
Section head reporting to the head of marketing and product. Developed and managed several award-winning products in prepaid & debit cards for both the consumer and commercial markets. Programme...
2003 - 2004
Engaged by investor Gem Ventures to inject commercial input (sales & marketing) to “productise” the company’s flagship security solutions. Managed RFP/RFQ responses for all major private and public...
LinkWare Solutions Pte Ltd / Wah Lah Pte Ltd
Director, Marketing & Communications
2001 - 2003
Managed all aspects of marketing and communications for LinkWare and its clients, including post-sale marketing consultancy services. Work directly with major F&B chains such as Sizzler, Thai...
SNP Editions/John Wiley & Sons/World Scientific
1998 - 2001
In various editorial portfolios that includes activities in marketing, media management, and sales. Published a portfolio of more than 30 titles in business, literary fiction and literary non-fiction.
National University of Singapore
Bachelor of Science (Economics)
1993 - 1996
Hwa Chong Junior College
1990 - 1991
Loyalty Banking Technology
Marketing CRM LMS Business Writing