As a Digital Analytics Professional, consulted brands and worked on Proof of Concepts (POCs) for companies across industries on their Digital/Marketing strategy, contributing to increased customer engagement and revenues. Areas of work include
i) Web Analytics (A/B Testing, Website engagement optimization, Campaign management, SEM)
ii) Mobile App Analytics
iii) Social Media Analytics (Sentiment Analysis, Engagement Analysis, Campaigns)
iv) Online-Offline data integration, Digital Attribution
Focused, committed and a strong drive to achieve...